Marco Correa

Strategic Operations & P&L: Results-driven General Manager with expertise in maximizing profitability through P&L management, inventory optimization, and sales department structure.

Leadership & Growth: Adept at leading high-performing teams to increase market share and deliver superior customer satisfaction.

General Manager - Watertown Mitsubishi

(2022-12)

• Revenue Growth: Restructured Sales and F&I workflows, changing pay plan and bonus structures to increase Per Vehicle Retail, units and total backend income.
• P&L & Profitability: Directly managing full dealership P&L.
• Inventory & Cash Flow: Optimized inventory turn rates for new and pre-owned units, avoiding curtailment and accumulation of interest, maximizing cash flow.
• BDC & Lead Conversion: Advanced BDC strategies and digital marketing funnels, delivering an increase in lead conversion and showroom traffic.
• Top Achievements: Supported the dealership's transition from an independent operation to a franchise store by helping implement operational infrastructure and build the sales team through hiring and training. Led the dealership to become the #1 Mitsubishi store in Connecticut and consistently rank among the top 3 in the region. Reduced expenses by restructuring pay plans and bringing detailing, photography, and mechanical services in-house. Expanded financing capabilities by establishing new len

Finance & Insurance (F&I) Manager - Riverdale CDJR

(2021-11 - 2022-11)

• Revenue Maximization: High-growth F&I environment by focusing on PVR maximization and backend product penetration.
• Lending & Approvals: Managed bank relationships to secure competitive terms, increasing approval rates for prime and subprime.
• Compliance & Satisfaction: Maintained 100% regulatory compliance while delivering superior customer satisfaction scores during the contracting process.
• Top Achievements: Constantly part of top 3 F&I in gross in the group of 7 dealerships. Achieving $1M plus in gross for the first time, in this location, with 2 Finance Managers and 136 sold units.

Sales Manager & F&I - NYC Motors Cars

(2019-07 - 2021-10)

• Strategic Expansion: Spearheaded the successful launch and opening of new locations, establishing all operational protocols, sales processes, and staffing requirements from the ground up.
• Financial Management: Managed daily cash flow and operational budgets to ensure sustainable growth and financial stability during expansion phases.
• Inventory & Pricing: Oversaw inventory acquisition and market-based pricing strategies to maintain a competitive edge.
• Top Achievements: Opened one new independent store and one New Mitsubishi store. Hired and trained new staff who later became Sales Managers, F&I and core staff.

Sales Manager / Sales Consultant - Major World CDJR

(2015-03 - 2019-11)

• Sales Leadership: Led high-volume sales teams to consistently achieve monthly unit targets and manufacturer objectives.
• Strategic Negotiations: Developed foundational expertise in high-volume operations, customer psychology, and closing complex automotive negotiations.
• Market Share Growth: Recognized for top-tier performance in unit volume and significantly contributing to dealership market share expansion.
• Top Achievements: Top sales person in units and gross within 6 months. Promoted to Sales Manager in 9 Months. 200 to 220 cars per month with 11 sales people, 2 sales Managers and 1 F&I, selling only new cars. $750k gross in my first year for the first time.