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Steven Barrow

Steven Barrow

Automotive General Sales Manager

Talent
Westborough, MAMember since June 21, 2026
CoachingCommunication
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About

Recruiting & hiring sales staff. Setting effective goals & implementing plans for the team to meet said goals. Coaching sales staff on best practices to improve performance, close deals, meet or exceed sales goals, maintain high levels of customer service, increase retention & capture repeat car sales.

Experience

General Sales Manager at Nucar Volkswagen (2023-12 – 2026-01)

  • Recruiting & hiring sales staff.
  • Setting effective goals & implementing plans for the team to meet said goals.
  • Coaching sales staff on best practices to improve performance, close deals, meet or exceed sales goals, maintain high levels of customer service, increase retention & capture repeat car sales.
  • Forecasting & tracking monthly, quarterly & yearly sales to maximize gross profits.
  • Oversight of daily activities within dealership & maintain a high level of morale.
  • Accurate record keeping of existing & prospective customers to effectively guide sales processes.
  • Work with BDC to capture leads and prospective clients.
  • Responsible for purchasing used vehicles at auction for retail sale.
  • Corporate sales training company wide.

General Sales Manager at Audi Nashua (2022-04 – 2023-11)

  • Responsibilities referenced-above.

General Sales Manager at Mercedes-Benz of Westwood (2019-01 – 2022-12)

  • Responsibilities referenced-above.

Sales Manager at Mercedes-Benz of Westwood (2013-01 – 2019-12)

  • Oversight of a sales team.
  • Set sales goals and track progress, lead & motivate the team to exceed goals/quotas.
  • Coach the team on best practices for closing deals.
  • Forecast sales for upcoming quarters.
  • Manage customer inquiries and resolve issues.
  • Coordinate sales meetings with staff.
  • Develop & manage a system to track prospective buyers and retain existing customers.
  • Strong focus on customer satisfaction.
  • Generate and analyze reports for dealership management.

General Sales Manager at IRA Toyota (2008-01 – 2013-12)

  • Responsibilities referenced-above

Sales Manager at IRA Toyota (2002-01 – 2008-12)

  • Daily training on sales processes.
  • CSI
  • Gross profit
  • Unit volume
  • Desking deals
  • Resolving customer issues.

Used Car Manager at IRA Toyota (1999-01 – 2002-12)

  • Motivating & counseling performance of all used vehicle sales employees.
  • Preparing an annual operating budget for the used vehicle sales department.
  • Understanding & staying current with state & local regulations affecting used vehicle sales.
  • Managing & assisting individual sales people in setting aggressive & realistic monthly sales goals while supporting them in meeting those goals.
  • Ensuring proper follow-up with buyers and potential buyers by developing, implementing & monitoring a prospecting & sales control system.
  • Maintaining used vehicle inventory.
  • Tracking of buyers & lost sales as well as dealership sales history.
  • Planning & implementing the display of inventory, conducting inventory & ensuring that repairs are performed within the dealership's cost and time limits.
  • Managing & approving paperwork, delivery, & profits associated with auction purchases or sales.
  • Working with the GSM & New Car Manager to keep communication and inventory clear and concise.

Education

Business – Mount Wachusett Community Business College (1986-01 – 1986-12)

High School Diploma – Littleton High School (1986-01)

Skills

Automotive General Sales Manager

Reviews

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