Mark Riley

Operations executive with two decades of experience building the teams, systems, and operating discipline that allow businesses to scale. Built PMP Marketing Group's digital division from a team of three into a core part of a national agency, took part in group meetings with prospective buyers during its eight-figure sale to private equity, and served as a founding member of the new Executive Leadership Team. Self-implemented EOS with the CEO, rebuilt an underperforming department at the CEO's request, and advised private-equity ownership at board level.

Earlier career leading international freight operations, including hazardous and oversized cargo.

Vice President, Web Services at PMP Marketing Group (2012-01 – Present)

Founding Member, Executive Leadership Team. Previously Vice President, Digital, and Digital Director

• Recruited to lead digital when the team was three people and reported directly to the owner; built it into a core division of a national agency with multidisciplinary teams of 15+, covering hiring, training, workflow design, and quality control.
• Built the agency's paid search and SEO functions in their entirety, including the framework defining how PPC, Local Services Ads, SEO, and content programs are planned, run, measured, and scaled. One PE-backed client rolled the paid search structure out across every firm it acquired; another took the full SEO system in-house.
• Took part in group meetings with prospective buyers during the agency's eight-figure sale to private equity, then became a founding member of the new Executive Leadership Team.
• Self-implemented EOS alongside the CEO, running L10 meetings, quarterly Rocks, and Scorecards to bring accountability and a consistent operating rhythm to the leadership team.
• Returned to operational leadership at the CEO's request to stabilize and rebuild an underperforming department, restoring accountability, delivery discipline, and structure.
• Architected SMP, the agency's enterprise web platform and delivery framework, and RMP, a real-time attribution platform built on custom API integrations, giving leadership and clients clear visibility into performance and outcomes.
• Served as the senior client lead on the agency's largest accounts and closed $6M in client renewals in a single month.
• Advised private-equity ownership and PE-owned firms at board level on growth strategy, multi-market expansion, and technology execution.
• Designed landing pages that outperformed a dedicated conversion-optimization agency in head-to-head A/B testing.
• Directed strategy across $70M+ in managed media and helped drive 250%+ client-base growth.

Founder & Principal Consultant at Mark Riley Marketing (2008-01 – 2012-12)

• Founded and ran an independent consultancy serving small and mid-sized businesses, with full responsibility for client acquisition, delivery, vendor management, and finances.
• Worked directly with business owners to diagnose growth and operational problems, then designed and delivered solutions spanning websites, analytics, and customer acquisition.
• Built long-term client relationships by translating performance data into practical business decisions.

State Operations Manager at DF Young

Ran Florida operations for an international freight forwarder. Led complex air, ocean, and land shipments for clients including General Motors, John Deere, and the yacht industry, and managed the branch's most complex oversized and hazardous cargo accounts. Generated 95% of the branch's new-business quotations.

International Logistics Consultant at Tuckwell Trade & Logistics

Advised shipping organizations on supply-chain procedures, trade routes, and multimillion-dollar carrier negotiations.

BBA – University of Western Sydney