Helping Wellness Brands Scale Without Burnout
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I help wellness, recovery, and performance brands 𝙜𝒓𝙤𝒘 𝒔𝙢𝒂𝙧𝒕𝙚𝒓, 𝙨𝒄𝙖𝒍𝙚 𝙛𝒂𝙨𝒕𝙚𝒓, 𝙖𝒏𝙙 𝙨𝒆𝙧𝒗𝙚 𝙙𝒆𝙚𝒑𝙚𝒓 — without burning out their team or sacrificing their mission.
With 20+ years leading high-performing teams and scaling operations, I specialize in turning wellness businesses into 𝒔𝙘𝒂𝙡𝒂𝙗𝒍𝙚 𝙢𝒂𝙘𝒉𝙞𝒏𝙚𝒔 that produce results—for owners, clients, and communities.
From 𝒕𝙪𝒓𝙣𝒂𝙧𝒐𝙪𝒏𝙙𝒔 𝒈𝙚𝒏𝙚𝒓𝙖𝒕𝙞𝒏𝙜 $𝟑𝟎𝑴+ 𝙞𝒏 𝟏𝟖 𝙢𝒐𝙣𝒕𝙝𝒔 to building funnels that drive 𝟕-𝒇𝙞𝒈𝙪𝒓𝙚 𝙛𝒊𝙩𝒏𝙚𝒔𝙨 𝙤𝒇𝙛𝒆𝙧𝒔, I bring a unique mix of operations, sales psychology, marketing automation, and leadership that creates real momentum.
After launching and scaling multiple Stretch Zone locations, creating corporate wellness initiatives, and building partnerships with insurance companies, schools, and events like the Troy Turkey Trot, I’ve seen what works—and what doesn’t—when trying to grow a mission-driven business.
If your goal is to 𝙜𝒓𝙤𝒘 𝒓𝙚𝒗𝙚𝒏𝙪𝒆, 𝙚𝒙𝙥𝒂𝙣𝒅 𝒚𝙤𝒖𝙧 𝙧𝒆𝙖𝒄𝙝, 𝒂𝙣𝒅 𝒊𝙢𝒑𝙧𝒐𝙫𝒆 𝒓𝙚𝒕𝙚𝒏𝙩𝒊𝙤𝒏—while freeing up your time and creating a legacy brand—let’s talk.
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💥 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 𝐁𝐞𝐬𝐭:
🧩 Strategic Growth Planning & Revenue Expansion
🎯 Lead Gen, Offer Creation, & Funnel Optimization
🧠 High-Performance Team Leadership & Culture Building
🔁 Client Experience & Retention Systems
📊 Marketing Automation & Local Activation
🤝 Strategic Partnerships, Wellness Campaigns & Community Outreach
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🚀 𝐋𝐞𝐭’𝐬 𝐁𝐮𝐢𝐥𝐝 𝐒𝐦𝐚𝐫𝐭𝐞𝐫. 𝐒𝐜𝐚𝐥𝐞 𝐅𝐚𝐬𝐭𝐞𝐫. 𝐒𝐞𝐫𝐯𝐞 𝐃𝐞𝐞𝐩𝐞𝐫.
Stretch Zone, Clifton Park, NY — General Manager & Corporate Wellness Director — Aug 2023 – March 2025
B.S. in Electronic Commerce — Our Lady of the Lake University, San Antonio, TX 2001
Certifications & Training
