Mary Agboola
Senior SEO / AEO / GEO Content Strategist & Growth Marketer
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About
Content Strategist with 4+ years of experience building SEO, AEO, and GEO strategies for B2B SaaS and small business clients. Focused on turning technical, complex topics into clear content that ranks in traditional search and gets cited in AI-generated answers. Experienced in content audits, editorial strategy, and cross-functional collaboration with founders and marketing teams.
Experience
Head Content Strategist & Educator - Lacelyf - Remote
(2025-12 - 2026-03)
Volunteer Contract
- Directed multi-channel content strategy across web, email, and social, scaling asset production while protecting brand voice.
- Built an internal training framework to mentor junior writers on SEO practices, editorial guidelines, and AI-assisted workflows.
- Audited and restructured legacy content to match current search patterns, improving retention among key audiences.
Freelance Content Strategist & SEO/AEO Specialist - Independent Practice - Remote
(2023-01)
- Built SEO and GEO strategies for B2B SaaS and small business clients, expanding organic visibility and AI-search citation.
- Improved landing page click-through rates through research-backed copy aligned with buyer intent.
- Supported B2B lead generation through content mapped to enterprise buyer journeys.
- Designed hybrid AI/human content workflows that balanced production speed with editorial quality.
Technical Content Strategist - iWeb Scraping - Remote
(2024-01 - 2024-12)
EdTech & Data Services
- Translated technical data-scraping and EdTech concepts into accessible, authoritative content.
- Built keyword clusters targeting high-value, bottom-of-funnel pain points for enterprise EdTech clients.
- Reached top-10 search visibility for key industry terms within 90 days of strategy rollout.
Content Strategy Consultant - Efficacy Professional Services - Remote
(2023-01 - 2023-12)
- Wrote finance and regulatory content and proposals that built domain authority with a technical target audience.
- Developed narrative-driven educational content that increased average session duration.
B2B Web Copywriter - Bhumiruh Foods - Remote
(2023-01 - 2023-12)
- Rewrote core website positioning to improve international B2B buyer inquiries.
- Realigned messaging to better capture global search intent.
Education
Bachelor of Science - International Relations - Obafemi Awolowo University, Ile-Ife, Nigeria
