VP, SEO/AEO/GEO Product Manager – Commercial & Investment Bank at JPMorgan (2024-01 – Present)
- Built and integrated AI-enabled workflows to scale SEO/AEO research, optimization, and analysis while establishing governance to preserve human judgment and quality
- Positioned Organic as the top revenue-driving and top-performing digital channel for qualified lead generation by integrating SEO/AEO/GEO into web, content, and taxonomy workflows, increasing high-intent demand from both traditional and AI search by successfully portraying content's E-E-A-T
- Defined and evolved enterprise on-site search and discovery experiences for JPM.com as product manager in collaboration with developer/engineering, design, analytics, traffic, web strategy, and content teams to improve user experiences with the site's internal search and primary navigation functions, and define ideal user journeys across each channel
- Informed senior leadership on AEO and GEO strategies, and collaborated with other digital channels to establish and govern agentic AI best practices to allow LLMs to better access and navigate through content and online forms
- Integrated use of AI to promote efficiency in optimization and keyword research processes while maintaining the integrity of critical thinking
- Mentored 4 young professionals through mentorship program resulting in stronger communication with respective managers, clearer career path direction, and expanded network to find opportunities more attuned to their skillsets and career aspirations
- Presented SEO 101 across numerous LOBs to increase the awareness and educate the importance of SEO and AEO, and developed top-level reporting tailored for senior leadership to measure AI-search visibility success
VP, SEO Product Manager – Story by JPMorgan at JPMorgan (2023-01 – 2024-01)
- Built, led, and integrated SEO program into product management workflow
- Devised and executed SEO content strategy with a strong focus on data analytics, leading to a 123% in Page 1 rankings and a 90% in total rankings
- Implemented technical remedies to improve crawler accessibility and understanding of the site focusing on crawlability, indexation, redirects, canonicalization, robot directives, schema, JS rendering, and internationalization parameters
- Oversaw content management and redirect strategy for subdomain to main domain migration and sunsetting content
SEO Director at SOSEMO LLC (2022-01 – 2023-12)
- Led SEO channel by overseeing strategic oversight, improving content, technical, and backlinking tactics, and collaborating with Paid media, Social, and Display teams to result in wider range of scopes and more holistic channel integration
- Managed team of 5 SEO professionals
- Led new business proposals and scoping to retain and grow existing accounts (by up to 80% from previous year), as well as win 5 new accounts by effectively analyzing the product, industry, competitors, and overall brand goals for leading ecommerce, B2C, B2B, and pharmaceutical brands
- Reshaped SEO pitching process with tiered approach to match the capabilities and deliverables more appropriately to the needs of the proposed client
- Held educational seminars with partner agencies, relevant client teams, and within the agency pertaining to the latest technology and trends within the industry
SEO Associate Director at SOSEMO LLC (2019-01 – 2022-12)
- Oversaw 32 websites across 16 different accounts including pharmaceutical, ecommerce, B2B, food and beverage while collaborating with creative, developer, and media partners
- Revamped SEO channel with new capabilities that led to more than 300% increases in Organic traffic, impressions, rankings, and conversions for multiple accounts
- Created in-depth POVs and periodic company newsletters for Search industry trends and updates like AI
- Trained and advanced SEO team to independently manage their respective accounts
- Cross-managed non-SEO channel members to aid team retention and identify multi-channel collaboration for holistic strategies
- Devised internship onboarding program which led to hiring 3 full-time employees
- Constructed training decks for new client, partner, and team member onboarding
SEO Manager at MEDIA ASSEMBLY (2018-01 – 2019-12)
- Managed 8 different pharmaceutical accounts and effectively met client KPIs
- Collaborated with business development teams on various new business pitches
- Composed POVs that were used agency-wide regarding Voice Search, Progressive Web Apps, Google Algorithm Updates, Root-Cause Analyses, and Schema-Markup
SEO Strategist at RESOLUTION MEDIA (2016-01 – 2018-12)
- Created numerous Excel and Google Chrome Macros to aid in efficiency of high-volume data-pulling
- Oversaw practices and learnings of 3 different Associates to ensure overall team growth and efficiency
Media Analyst at SOSEMO LLC (2014-01 – 2016-12)
- Account manager of 8 SEO accounts and 3 SEM accounts
