Maryellen Jaime

Passionate retail leader with more than 18 years of experience developing high-performing teams, delivering exceptional guest experiences, and driving operational excellence. Known for leading with accountability, adaptability, and integrity while creating an environment where associates feel valued, challenged, and celebrated. Proven success driving year-over-year business growth, leading large teams through change, building strong vendor and cross-functional partnerships, and developing future leaders through coaching and continuous learning.

General Manager at ULTA BEAUTY (2024-06 – Present)

• Lead 30+ associates and four leaders, creating a culture centered on accountability, coaching, recognition, and development.
• Continue to drive year-over-year business growth through strategic planning, operational excellence, and exceptional guest experiences.
• Build strong partnerships with vendors, district leadership, and cross-functional partners to support sales growth and company initiatives.
• Played a key leadership role through a major store remodel and grand reopening while maintaining team engagement, operational standards, and business continuity.
• Coach and develop future leaders through consistent feedback, performance conversations, recognition, and individualized development.
• Oversee sales, payroll, inventory, expenses, loss prevention, and overall store operations while pivoting quickly to changing business needs.

Customer Experience Beauty Manager at MACY'S (2021-10 – 2024-06)

• Led approximately 70 associates, nine counter managers, and three leads within a $12M+ annual beauty business.
• Achieved strong year-over-year results and major business increases through strategic planning, performance coaching, and focused execution.
• Led major Beauty events and promotional initiatives, partnering closely with prestige beauty vendors to maximize sales and create memorable customer experiences.
• Built strong vendor relationships that strengthened product education, brand engagement, event execution, and overall business performance.
• Used KPIs and business trends to identify opportunities, adjust strategies, and improve performance.
• Recruited, coached, recognized, and developed talent while creating a culture of accountability, collaboration, and advancement.

Beauty Manager at JCPENNEY (2012-06 – 2021-10)

• Led beauty operations including sales, staffing, scheduling, merchandising, inventory, events, and team development.
• Led district calls focused on education and product knowledge, strengthening associate expertise, confidence, and selling behaviors across the district.
• Developed Beauty Advisors through ongoing coaching, product education, and in-the-moment feedback while maintaining accountability to goals.
• Consistently achieved sales goals and drove year-over-year performance through strong event execution, customer engagement, and team leadership.
• Created a positive culture that celebrated individual and team wins while maintaining clear expectations and accountability.

High School Diploma – Woodland, California (2015)