Family Caregiver - Career Break — Family Caregiver - Alpharetta, Georgia, USA
(2024-03)
- Took an intentional career pause to provide full-time care and support to an immediate family member, managing day-to-day caregiving responsibilities with dedication and compassion.
- Proactively maintained professional readiness by actively job searching, refining resume and LinkedIn profile, and preparing for interviews to ensure a strong return to the workforce.
- Stayed current with industry trends in digital marketing, supply chain technology, and B2B marketing strategies through self-directed learning and professional communities.
Marketing Lead — APAC - Blume Global — Supply Chain Solutions & Logistics Technology - Bengaluru, Karnataka, India
(2022-09 - 2024-02)
- Led APAC digital marketing team, designing and executing multi-channel strategies (social media, email, content) that elevated brand awareness and contributed directly to pipeline growth.
- Managed end-to-end digital campaign lifecycle — ideation, execution, performance monitoring, and optimization — across print and digital channels.
- Conducted competitor analysis and market research to inform strategy and identify growth opportunities in APAC markets.
- Collaborated cross-functionally with Sales, Graphic Design, and Product teams to ensure brand consistency and maximize audience reach.
- Planned and executed trade shows and industry conventions globally, managing logistics, travel, lodging, and shipping of all event materials.
Senior Marketing Analyst - Blume Global — Supply Chain Solutions & Logistics Technology - Bangalore Urban, Karnataka, India
(2022-04 - 2022-09)
- Identified and targeted new market opportunities through strategic email outreach campaigns to high-value prospects.
- Enriched and verified Marketing Qualified Leads (MQLs) using ZoomInfo, Salesforce, and Marketo to maintain database accuracy.
- Generated qualified discovery meetings for sales teams; ensured seamless prospect handoff to drive pipeline conversion.
- Delivered actionable outreach performance feedback to marketing and sales leadership to refine targeting and messaging.
Marketing Analyst - Blume Global — Supply Chain Solutions & Logistics Technology - Bangalore Urban, Karnataka, India
(2021-03 - 2022-03)
- Researched and prospected new markets and accounts aligned with Blume Global's strategic growth objectives.
- Executed targeted email outreach and maintained marketing-qualified lead pipeline using ZoomInfo, Salesforce, and Marketo.
- Collaborated with marketing and sales teams to optimize prospect handoff workflows and improve conversion rates.
- Contributed consistently to department KPIs and quarterly revenue targets.
Customer Retention Executive - Kuehne + Nagel — Global Freight Forwarding & Logistics - India
(2019-04 - 2021-03)
- Monitored international freight forwarding market trends to proactively identify client risks and growth opportunities.
- Delivered comprehensive logistics solutions encompassing ocean/air imports and exports, LTC transportation, cargo insurance, and customs brokerage.
- Cultivated long-term strategic client relationships, serving as primary point of contact for escalations, renewals, and upsell engagements.
- Identified and executed upselling and cross-selling opportunities, driving incremental revenue within existing accounts.
- Tracked and reported KPIs including customer satisfaction scores, retention rates, and engagement levels for management review.
Senior Operations Executive - Kuehne + Nagel — Global Freight Forwarding & Logistics - Pune, Maharashtra, India
(2016-12 - 2019-04)
- Coordinated LTL and FTL freight pickups globally — including BOL creation and dispatch to in-house truckers — ensuring accurate and timely shipment initiation.
- Monitored real-time shipment progress and proactively resolved disruptions to guarantee on-time delivery.
- Analyzed transportation data using Excel to produce KPI dashboards and management-level performance presentations.
- Supported international shipping operations: Sealog updates, rate quoting, and cost-saving strategy development.
- Earned Medallion Award and Topped Functional Key Accounts Program (Pan India) for outstanding operational performance.
Sales Support Executive - Bharti Corporation India Pvt Ltd - Pune, India
(2015-08 - 2016-11)
- Supported sales team with schedule management, quote preparation, client negotiations, and follow-up coordination.
- Served as departmental liaison between internal teams and clients to deliver services within cost, time, and quality constraints.
- Managed shipment status reporting, invoice generation, delivery orders, and coordination with CFS and shipping lines.
- Handled customer inquiries and complaints, implementing corrective actions to maintain client satisfaction.
Telesales Specialist - Electronica Finance Limited - Pune, India
(2012-11 - 2013-09)
- Pitched and closed financial products to prospective customers, consistently achieving monthly lead generation and sales targets.
- Sourced new working capital business and cross-sold EFL loan products to expand customer portfolio.
- Managed dealer networks, conducted market surveys, and devised finance schemes aligned with customer requirements.
