Mayuri Deshpande

Results-driven marketing and operations professional with 9+ years of experience spanning Digital Marketing, Customer Retention, Sales Support, Supply Chain Operations, and Customer Service. Holds a Master's degree in Finance and Business Administration. Proven track record executing full-funnel B2B marketing campaigns, driving brand awareness across APAC and US markets, and enabling revenue growth through data-driven insights.

Expert in Salesforce, Marketo, 6sense, and ZoomInfo. Skilled cross-functional collaborator with deep experience in supply chain, logistics, and global freight forwarding environments. Currently re-entering the workforce following a dedicated family caregiving period.

Family Caregiver - Career Break — Family Caregiver - Alpharetta, Georgia, USA

(2024-03)

• Took an intentional career pause to provide full-time care and support to an immediate family member, managing day-to-day caregiving responsibilities with dedication and compassion.
• Proactively maintained professional readiness by actively job searching, refining resume and LinkedIn profile, and preparing for interviews to ensure a strong return to the workforce.
• Stayed current with industry trends in digital marketing, supply chain technology, and B2B marketing strategies through self-directed learning and professional communities.

Marketing Lead — APAC - Blume Global — Supply Chain Solutions & Logistics Technology - Bengaluru, Karnataka, India

(2022-09 - 2024-02)

• Led APAC digital marketing team, designing and executing multi-channel strategies (social media, email, content) that elevated brand awareness and contributed directly to pipeline growth.
• Managed end-to-end digital campaign lifecycle — ideation, execution, performance monitoring, and optimization — across print and digital channels.
• Conducted competitor analysis and market research to inform strategy and identify growth opportunities in APAC markets.
• Collaborated cross-functionally with Sales, Graphic Design, and Product teams to ensure brand consistency and maximize audience reach.
• Planned and executed trade shows and industry conventions globally, managing logistics, travel, lodging, and shipping of all event materials.

Senior Marketing Analyst - Blume Global — Supply Chain Solutions & Logistics Technology - Bangalore Urban, Karnataka, India

(2022-04 - 2022-09)

• Identified and targeted new market opportunities through strategic email outreach campaigns to high-value prospects.
• Enriched and verified Marketing Qualified Leads (MQLs) using ZoomInfo, Salesforce, and Marketo to maintain database accuracy.
• Generated qualified discovery meetings for sales teams; ensured seamless prospect handoff to drive pipeline conversion.
• Delivered actionable outreach performance feedback to marketing and sales leadership to refine targeting and messaging.

Marketing Analyst - Blume Global — Supply Chain Solutions & Logistics Technology - Bangalore Urban, Karnataka, India

(2021-03 - 2022-03)

• Researched and prospected new markets and accounts aligned with Blume Global's strategic growth objectives.
• Executed targeted email outreach and maintained marketing-qualified lead pipeline using ZoomInfo, Salesforce, and Marketo.
• Collaborated with marketing and sales teams to optimize prospect handoff workflows and improve conversion rates.
• Contributed consistently to department KPIs and quarterly revenue targets.

Customer Retention Executive - Kuehne + Nagel — Global Freight Forwarding & Logistics - India

(2019-04 - 2021-03)

• Monitored international freight forwarding market trends to proactively identify client risks and growth opportunities.
• Delivered comprehensive logistics solutions encompassing ocean/air imports and exports, LTC transportation, cargo insurance, and customs brokerage.
• Cultivated long-term strategic client relationships, serving as primary point of contact for escalations, renewals, and upsell engagements.
• Identified and executed upselling and cross-selling opportunities, driving incremental revenue within existing accounts.
• Tracked and reported KPIs including customer satisfaction scores, retention rates, and engagement levels for management review.

Senior Operations Executive - Kuehne + Nagel — Global Freight Forwarding & Logistics - Pune, Maharashtra, India

(2016-12 - 2019-04)

• Coordinated LTL and FTL freight pickups globally — including BOL creation and dispatch to in-house truckers — ensuring accurate and timely shipment initiation.
• Monitored real-time shipment progress and proactively resolved disruptions to guarantee on-time delivery.
• Analyzed transportation data using Excel to produce KPI dashboards and management-level performance presentations.
• Supported international shipping operations: Sealog updates, rate quoting, and cost-saving strategy development.
• Earned Medallion Award and Topped Functional Key Accounts Program (Pan India) for outstanding operational performance.

Sales Support Executive - Bharti Corporation India Pvt Ltd - Pune, India

(2015-08 - 2016-11)

• Supported sales team with schedule management, quote preparation, client negotiations, and follow-up coordination.
• Served as departmental liaison between internal teams and clients to deliver services within cost, time, and quality constraints.
• Managed shipment status reporting, invoice generation, delivery orders, and coordination with CFS and shipping lines.
• Handled customer inquiries and complaints, implementing corrective actions to maintain client satisfaction.

Telesales Specialist - Electronica Finance Limited - Pune, India

(2012-11 - 2013-09)

• Pitched and closed financial products to prospective customers, consistently achieving monthly lead generation and sales targets.
• Sourced new working capital business and cross-sold EFL loan products to expand customer portfolio.
• Managed dealer networks, conducted market surveys, and devised finance schemes aligned with customer requirements.

Master of Commerce - Business Administration & Management - University of Pune (2012 - 2014)

Postgraduate Degree - Finance - Balaji Institute of International Business (2010 - 2012)

Bachelor of Business Administration - Finance - MAEER's Mitsom College, Pune (2007 - 2010)

Higher Secondary Certificate (HSC) - Business/Commerce - Kendriya Vidyalaya (2006 - 2007)