Megan Vigil

Senior copywriter with 20+ years in beauty and wellness, specializing in brand voice architecture, acquisition messaging, and cross-channel narrative systems. Experienced in aligning paid media, retail, education, and eCommerce under a cohesive conversion strategy. Licensed esthetician with deep formulation fluency across skincare and ingestible wellness.

Freelance Senior Copywriter & Brand Strategist at Meganomics101 LLC (2011 – Present)

Clients: LAYERS Probiotic Skincare, JAFRA International, TONI&GUY, Vie En Rose, LUME Deodorant, Eva Naturals Skin, Ryze Wholesale, Glam Seamless & Richy Hair Extensions, Sunny's Wigs, MineTan & many more.

• Designed foundational messaging systems used to guide paid acquisition, retail positioning, and product launch strategy.
• Develop brand messaging, storytelling, and web copy for global beauty and wellness brands.
• Create high-converting eCommerce product pages, landing pages, and email sequences. Built brand voice guidelines and tone-of-voice frameworks for digital and retail.
• Direct influencer campaigns, UGC strategy, and beauty education materials.

Freelance Senior Copywriter at SexyHair (2021 – 2024)

• Led a full-scale messaging overhaul, rewriting all digital, paid, and in-store marketing copy across SexyHair and its sub-brands #mydentity & STMNT.
• Developed brand messaging, product names, and taglines for all products and new launches.
• Created high-converting paid ads, email marketing campaigns, and in-store gondola content for Sephora, Ulta, and CosmoProf.
• Partnered with the education team to refine training materials and professional brand content.

Freelance Senior Copywriter at Miss Cire Wax (2022 – 2024)

• Crafted high-converting product descriptions, landing pages, and brand messaging for Miss Cire's professional waxing and skincare products.
• Wrote SEO-optimized blog content and educational articles, positioning Miss Cire as an industry leader in professional hair removal.
• Helped refine brand voice and storytelling, ensuring consistency across all digital and print touchpoints.

Freelance Content Strategist & Social Media Lead at Multiple Brands (2023 – Present)

• Develop acquisition-focused content strategies for beauty and wellness brands (For The Love Of Pilates Studio, Dermatouch Skincare), ensuring brand voice and performance alignment.
• Create conversion-driven social, email, and blog assets designed to support full-funnel growth.
• Partner with founders to refine positioning, campaign narratives, and messaging architecture across digital channels.
• Oversee content planning and influencer strategy to strengthen brand authority and retention.

Educational Copywriter at Anastasia Beverly Hills (2018-05 – 2019-06)

• Created training materials for all internal teams, global field team, Sephora, Ulta, and Nordstrom teams, enhancing brand knowledge and boosting sales confidence.
• Developed engaging education tools, translating complex product science into digestible content across retail, editorial, and e-commerce teams.
• Trained beauty professionals, estheticians, and retail staff in product knowledge, sales strategy, and client experience optimization.

Freelance Beauty Course Developer at ExpertRating.com (2015 – 2017)

• Developed two in-depth professional makeup courses with structured lessons, glossaries, quizzes, and final exams, ensuring high-quality, engaging educational materials for aspiring makeup artists.
• Wrote, produced, and directed 70+ instructional videos per course, managing scripts, production teams, models, and locations.

Beauty & Style Editor at E! Online (2015 – 2015)

Award Season

• Wrote high-traffic beauty content for COVERGIRL, Pantene, Olay, and Crest 3D White, seamlessly integrating brand messaging.
• Created beauty tutorials, product roundups, and expert interviews, blending entertainment with SEO optimization.
• Scripted and produced video segments, collaborating with production teams, models, and makeup artists.

Senior Copywriter at Atypical Brands (2012 – 2014)

• Led copy for nine luxury beauty and fashion brands under a boutique eCommerce agency. Managed a three-person team on content strategy, web copy, and email marketing to drive engagement.
• Developed training materials to ensure consistent brand voice across all channels.

Freelance Senior Copywriter & Brand Development at Starpil Wax (2020 – 2022)

• Created SEO-driven blog content, email sequences, and social media captions that supported lead generation and brand awareness.
• Crafted brand positioning statements, product descriptions, and ad copy that increased customer retention and sales.
• Led the content strategy for the company's blog, significantly improving search rankings and organic traffic.

Freelance Beauty Content Producer at eHow.com (2011 – 2015)

• Scripted and produced hundreds of beauty tutorials and blogs on skincare, makeup, and brows for eHow's digital audience.
• Created engaging, SEO-optimized educational materials, increasing reach and audience engagement.

License in Esthetician – West Valley Occupational Center (2005 – 2005)

Program in Photography – Los Angeles Valley College (2008 – 2008)

Program in Creative Branding Mastery – Unknown (2018 – 2018)