Freelance Senior Copywriter & Brand Strategist at Meganomics101 LLC (2011 – Present)
Clients: LAYERS Probiotic Skincare, JAFRA International, TONI&GUY, Vie En Rose, LUME Deodorant, Eva Naturals Skin, Ryze Wholesale, Glam Seamless & Richy Hair Extensions, Sunny's Wigs, MineTan & many more.
- Designed foundational messaging systems used to guide paid acquisition, retail positioning, and product launch strategy.
- Develop brand messaging, storytelling, and web copy for global beauty and wellness brands.
- Create high-converting eCommerce product pages, landing pages, and email sequences. Built brand voice guidelines and tone-of-voice frameworks for digital and retail.
- Direct influencer campaigns, UGC strategy, and beauty education materials.
Freelance Senior Copywriter at SexyHair (2021 – 2024)
- Led a full-scale messaging overhaul, rewriting all digital, paid, and in-store marketing copy across SexyHair and its sub-brands #mydentity & STMNT.
- Developed brand messaging, product names, and taglines for all products and new launches.
- Created high-converting paid ads, email marketing campaigns, and in-store gondola content for Sephora, Ulta, and CosmoProf.
- Partnered with the education team to refine training materials and professional brand content.
Freelance Senior Copywriter at Miss Cire Wax (2022 – 2024)
- Crafted high-converting product descriptions, landing pages, and brand messaging for Miss Cire's professional waxing and skincare products.
- Wrote SEO-optimized blog content and educational articles, positioning Miss Cire as an industry leader in professional hair removal.
- Helped refine brand voice and storytelling, ensuring consistency across all digital and print touchpoints.
Freelance Content Strategist & Social Media Lead at Multiple Brands (2023 – Present)
- Develop acquisition-focused content strategies for beauty and wellness brands (For The Love Of Pilates Studio, Dermatouch Skincare), ensuring brand voice and performance alignment.
- Create conversion-driven social, email, and blog assets designed to support full-funnel growth.
- Partner with founders to refine positioning, campaign narratives, and messaging architecture across digital channels.
- Oversee content planning and influencer strategy to strengthen brand authority and retention.
Educational Copywriter at Anastasia Beverly Hills (2018-05 – 2019-06)
- Created training materials for all internal teams, global field team, Sephora, Ulta, and Nordstrom teams, enhancing brand knowledge and boosting sales confidence.
- Developed engaging education tools, translating complex product science into digestible content across retail, editorial, and e-commerce teams.
- Trained beauty professionals, estheticians, and retail staff in product knowledge, sales strategy, and client experience optimization.
Freelance Beauty Course Developer at ExpertRating.com (2015 – 2017)
- Developed two in-depth professional makeup courses with structured lessons, glossaries, quizzes, and final exams, ensuring high-quality, engaging educational materials for aspiring makeup artists.
- Wrote, produced, and directed 70+ instructional videos per course, managing scripts, production teams, models, and locations.
Beauty & Style Editor at E! Online (2015 – 2015)
Award Season
- Wrote high-traffic beauty content for COVERGIRL, Pantene, Olay, and Crest 3D White, seamlessly integrating brand messaging.
- Created beauty tutorials, product roundups, and expert interviews, blending entertainment with SEO optimization.
- Scripted and produced video segments, collaborating with production teams, models, and makeup artists.
Senior Copywriter at Atypical Brands (2012 – 2014)
- Led copy for nine luxury beauty and fashion brands under a boutique eCommerce agency. Managed a three-person team on content strategy, web copy, and email marketing to drive engagement.
- Developed training materials to ensure consistent brand voice across all channels.
Freelance Senior Copywriter & Brand Development at Starpil Wax (2020 – 2022)
- Created SEO-driven blog content, email sequences, and social media captions that supported lead generation and brand awareness.
- Crafted brand positioning statements, product descriptions, and ad copy that increased customer retention and sales.
- Led the content strategy for the company's blog, significantly improving search rankings and organic traffic.
Freelance Beauty Content Producer at eHow.com (2011 – 2015)
- Scripted and produced hundreds of beauty tutorials and blogs on skincare, makeup, and brows for eHow's digital audience.
- Created engaging, SEO-optimized educational materials, increasing reach and audience engagement.
