Melanie Hamilton

MBA-trained Marketing Operations and Project Management professional with 10+ years of experience executing cross-functional marketing initiatives, producing recurring marketing communications, coordinating customer events, and improving operational workflows. Experienced partnering with executives, vendors, and cross-functional teams to deliver high-quality marketing programs on schedule. Recognized for project ownership, operational excellence, and creating organized processes that turn ideas into successful campaigns and events.

Marketing Operations Consultant (Freelance) (2022 – Present)

• Collaborated with a social media influencer to support marketing campaigns, content planning, and promotional execution.
• Owned end-to-end marketing operations for multiple founder-led businesses, managing project timelines, campaign production, launch planning, and cross-functional execution across multiple concurrent initiatives.
• Produced recurring marketing communications, email campaigns, landing pages, and customer-facing content while maintaining consistent publishing schedules and quality standards.
• Coordinated project logistics, stakeholder communication, and deliverables across founders, vendors, and creative partners to ensure successful on-time execution.
• Designed and optimized lifecycle email campaigns and automated customer journeys using HubSpot, Mailchimp, Flodesk, and Kajabi to improve customer engagement and lead nurturing.
• Partnered directly with founders to improve marketing operations, optimize processes, and execute strategic growth initiatives from planning through launch.

Engagement & Marketing Specialist at Mountain Sky, Inc. (2023-11 – 2026-10)

• Led / Managed / Developed / Identified / Coordinated — strong action verbs, all in past tense.
• Keeps your experience broad enough for marketing operations and project management positions.
• Adds influencer marketing without making your resume overly specialized for Barn & Willow.
• Preserves your events experience, which is one of your strongest selling points.

Marketing Specialist at Les Schwab HQ (2021 – 2023)

• Helped develop and launch a $500K national sponsorship with Live Nation, coordinating partner relationships, marketing assets, timelines, and event activations from concept through execution.
• Coordinated marketing initiatives supporting 300+ retail locations across nine states, ensuring consistent brand messaging, promotional materials, and campaign execution.
• Managed multiple concurrent marketing projects, collaborating with cross-functional teams, external vendors, and executive stakeholders to meet deadlines and maintain quality standards.
• Improved promotional tracking processes to streamline reporting, increase efficiency, and strengthen project coordination.
• Developed executive presentations, marketing communications, and business materials supporting company-wide initiatives and leadership priorities.

Event Sponsorship Coordinator at Pendleton Whisky (2019 – 2021)

• Executed national sponsorship marketing campaigns and branded activations across more than 200 events throughout the U.S. and Canada, coordinating cross-functional planning and execution.
• Managed sponsorship budgets exceeding $500K, along with contracts, vendors, project timelines, and deliverables, consistently executing initiatives on schedule and within budget.
• Partnered with sponsors, agencies, distributors, and internal stakeholders to execute integrated marketing programs and strengthen national brand partnerships.

Masters of Business Administration – George Fox University (2012 – 2013)

Bachelor of Science – Oregon State University (2008 – 2012)