Melissa Gosling

As a results-driven strategic marketing and communications professional with extensive experience in e-commerce and traditional marketing, I'm passionate about leveraging data to drive sales growth. With a unique blend of skills across e-commerce, digital, and traditional marketing, I've been responsible for driving annual sales ranging from $5M to $500M, managing teams of up to 16 associates, and overseeing multiple third-party agencies. I've managed up to $30M in annual sales on Amazon and have extensive experience working with major brick-and-mortar retailers to drive both online and in-store sales.

I am constantly seeking innovative ways to maximize revenue and deliver exceptional results.

VICE PRESIDENT, CONSUMER MARKETING, SPECIAL PROJECTS & OPERATIONS

A+E NETWORKS | SEPTEMBER 2021 – Present (Contract Consultant)

Global media and entertainment brand whose portfolio includes A&E, The HISTORY Channel, and Lifetime. Managed remote teams between 2-6 people and multiple 3rd party agencies.

• Interim leader leveraging audience data to drive acquisition, engagement, & monetization across channels resulting in a 22% increase in viewership over targets for the #1 rated show on the HISTORY Channel.
• Led the development of a new quarterly review of social media best practices, ensuring the team's familiarity with the latest industry trends and advancements, and providing training on new and emerging platforms.
• Managed team and external agency to develop a set of email templates in Iterable, incorporating best practices and aimed at enhancing engagement levels.

REBECCA PAGE, LTD. | NOVEMBER 2020 - SEPTEMBER 2021 (Contract Consultant)

Start-up selling digital downloads, virtual summits, and supplies to craft-oriented consumers globally. Managed a global team of 7 spanning 4 continents.

• Led the development of new product bundles and refined pricing strategy resulting in a 220% increase in AOV.
• Expanded online community to over 783,000 users through a combination of social media programs, email campaigns, and paid marketing efforts, resulting in a 16% YOY growth.

CLI STUDIOS, INC. | DECEMBER 2019 - SEPTEMBER 2020

SaaS start-up servicing dance studios, schools, and dancers in 150+ countries. Managed a team of 2 FTEs, multiple contractors and several external agencies.

• Doubled (2X) the company’s Monthly Recurring Revenue (MRR) by pivoting the business and launching new direct to consumer product during COVID-19.
• Achieved a 375% growth in Instagram followers, increasing from 38,000 to 180,000 in 6 months, while maintaining high levels of engagement.

BALFOUR | JANUARY 2018 – DECEMBER 2019

$350M+ Class Ring, Yearbook, & Grad Product company serving 130,000+ schools and their students. Led the marketing and creative organization of 16 employees.

• Boosted website traffic by 75% and revenue by 25% YOY using new SEM strategies including PPC, SEO, native advertising, affiliate programs, and social media, while keeping the cost of acquisition low and achieving a return on ad spend (ROAS) of 4 or higher.
• Expanded consumer email database from 10,000 opt-ins to over 500,000 in less than 18 months while maintaining open rates and resulting in a 766% increase in attributable revenue.

ANDRA GROUP | AUGUST 2016 – NOVEMBER 2017

$70M+ online luxury lingerie ecommerce business doing business as herroom.com & hisroom.com. Managed the marketing and creative teams consisting of 7 employees and multiple 3rd party partners.

• Doubled (2X) the men’s underwear business YOY through optimization and creation of digital marketing programs.
• Surpassed 20% YOY growth in marketplaces on Amazon, Walmart, Jet, and eBay. 

ARTERIORS HOME | MAY 2015 – AUGUST 2016

$125M+ Artisanal home décor & lighting company with large national sales team (B2B) and multiple retail locations. Managed 6 direct reports covering marketing and creative.

• Achieved 10%+ revenue increase through the development & implementation of the company’s first omni-channel marketing plan. 
• Exceeded 500% increase in Instagram followers (+50K) while maximizing engagement. 

BSN SPORTS | MAY 2012 – MAY 2015

Largest institutional sporting goods company in the US ($450M+) with five divisions. Managed a team of 3 direct reports

• Delivered 20% revenue increase YOY by leveraging multi-channel marketing programs. 
• Secured the exclusive rights to sell and market FitnessGram, the official test of the Presidential Youth Fitness Program, strengthening the USGames business with its single largest contract.

JCPENNEY | MARCH 2007 – MAY 2012

DIRECTOR OF MARKETING

JACUZZI WHIRLPOOL BATH | MARCH 2004 – MARCH 2007

BACHELOR OF ARTS from Mars Hill University