Sr. Account Executive New York, NY
Blace - Hospitality Tech Startup June 2022 - Present
- Achieved a 16% increase in revenue within the first year of assuming the role of Head of Sales Operations. I meticulously managed all facets of sales strategy, planning, and optimization for a rapidly expanding organization.
- Managed and enhanced the sales stack, including the CRM (Salesforce), sales automation software, and analytics platforms. In doing so, I reduced CRM-related errors and improved data accuracy through increased utilization.
- Collaborated cross-functionally to identify growth opportunities. Worked with marketing, finance, and account managers to increase in win/loss ratio by 17% within the first year.
- Spearheaded a new revenue stream that resulted in over a quarter of a million in revenue. When analyzing and refining the sales process I recognized opportunities for new revenue streams.
Business Development Lead New York, NY
Jeffrey Richards & Associates - Entertainment Production January 2020 - June 2022
- Cultivated strong investor relationships, leading to a 26% increase in repeat investments and improved investor satisfaction.
- Led a high-performing team that exceeded fundraising targets, raising over $10 million in capital from new investors.
- Leveraged market insights to identify growth opportunities. Studied trends, competitor strategies, and customer preferences to identify potential areas for growth.
- Led business development efforts to secure critical partnerships, funding opportunities, and revenue streams during industry challenges.
Sr. Account Manager New York, NY
Ivy McLemore & Associates - Marketing & PR Firm June 2015 - December 2019
- Managed diverse client accounts and campaigns in a fast-paced environment, boosting brand visibility and increasing lead generation by 15%.
- Employed data analytics for 12% lower marketing costs and improved campaign effectiveness.
- Designed and executed tailored marketing plans aligning with client goals and target audience.
- Delivered consistent 30% YoY client ROI growth via data-driven optimizations.
