Michael Rocha

I have a lifelong career in Product Development. I bring comprehensive expertise across the entire product lifecycle—from ideation to end-of-life. I’ve successfully led cross-functional teams, collaborated with external stakeholders, and launched a wide range of consumer products. My management experience spans external engineering and design firms, overseas manufacturing, and quality control operations.

I’ve engineered over 200 products, consistently aligning design, prototyping, and project execution with company vision and customer experience goals. At every stage, I apply DFM best practices and ensure regulatory compliance, particularly through extensive collaboration with Asian manufacturing partners. My ability to develop schedules, manage vendors, and maintain quality standards has enabled me to meet launch targets and deliver viable, high-impact products.

My most relevant education includes advanced training in product development methodologies. I’ve completed specialized coursework and certifications that directly supports my ability to lead cross-functional teams and deliver consumer-ready products.