Michelle Anthony

Results-driven marketing professional with 10+ years of experience leading digital marketing, brand strategy, and integrated multi-channel campaigns for global and high-value clients. Expertise spans social media strategy, content creation (graphic design, video production, photoshoots), email marketing, SEO/SEM, CRM management (Salesforce, HubSpot), and marketing analytics. Skilled in managing luxury and high-revenue portfolios, optimizing website UX/UI, and executing performance-driven campaigns that increase engagement, lead generation, and ROI.

Known for combining creative vision with data-driven insights to elevate brand presence, drive measurable results, and strengthen client relationships across digital, print, and experiential channels.

Campaign Manager - Evolus

(2022-07)

• Lead high-revenue promotional marketing campaigns, driving client retention and strengthening long-term partnerships
• Execute integrated marketing strategies to enhance client engagement and brand performance
• Manage end-to-end production of 20–30 weekly photoshoots and commercial projects nationwide, ensuring quality and brand alignment
• Collaborate cross-functionally with digital teams to support website development and optimization for Jeuveau, improving user experience and engagement
• Maintain and optimize CRM data in Salesforce, including management of "Find a Specialist" profiles to support lead generation
• Develop and present weekly and monthly performance reports, highlighting KPIs, campaign progress, and strategic insights
• Serve as primary client liaison and PR representative for VIP accounts, ensuring high-touch communication and satisfaction

Marketing Manager - CAIN Group

(2025-07)

Contract position

• Lead integrated marketing strategy, branding, and campaign execution for a luxury real estate portfolio ($5M-$30M properties)
• Design and execute print advertising campaigns for The Wall Street Journal, Orange County Business Journal, Newport Coast Living, and Los Angeles Times; manage media planning, placements, and deadlines
• Develop and manage social media strategy and content calendars across Instagram and Facebook; increased follower growth by 15% in six months
• Create end-to-end social media content, including graphic design, video editing, and conversion-focused copywriting
• Plan, design, and deploy email marketing campaigns (newsletters, listing launches, drip campaigns) with focus on engagement, segmentation, and performance
• Manage and optimize website content, UX/UI, and development to improve SEO, user experience, and lead generation
• Oversee MLS listings, ensuring accuracy and keyword optimization for maximum visibility
• Design and produce direct mail campaigns, including luxury postcards and brochures
• Develop high-quality property marketing assets (brochures, flyers, offering materials) aligned with brand strategies
• Coordinate and art direct photoshoots and video production, including vendor management and storyboard development
• Execute multi-channel branding strategies across digital and print to strengthen market positioning
• Apply SEO, content marketing, and analytics to optimize campaign performance and audience engagement

Senior Marketing Manager - Nikken International

(2021-11 - 2022-07)

• Led global multi-channel marketing campaigns in collaboration with teams across Europe and Latin America
• Managed 10+ global social media accounts, overseeing content strategy, publishing, and performance analytics
• Developed and executed data-driven digital marketing and branding strategies to increase online visibility and engagement
• Created end-to-end marketing content, including graphic design, video filming and editing, and photoshoot direction to support global campaigns
• Executed bi-weekly email marketing campaigns (Salesforce, Mailchimp, Constant Contact), supporting customer retention and lifecycle marketing
• Analyzed campaign performance and delivered KPI reports with actionable insights to optimize future initiatives
• Managed CRM strategies to improve customer retention and engagement across global markets

Social Media Specialist - Western Lighting & Energy Controls

(2021-07 - 2022-07)

• Managed multi-brand social media accounts, developing content calendars, executing campaigns, and tracking performance analytics
• Led digital marketing strategies for five client accounts, increasing brand visibility and audience engagement
• Utilized HubSpot to analyze campaign performance and deliver monthly reporting insights
• Developed data-driven content and branding strategies aligned with market trends and target audience behavior
• Produced blog content and press releases to support SEO and thought leadership initiatives

Social Media Marketing Manager - Cerule

(2019-03 - 2021-11)

• Executed global social media and digital marketing campaigns, aligning strategy across multiple channels and markets
• Managed content strategy, publishing, and analytics for global accounts, driving audience growth and engagement
• Produced high-quality digital content, including graphic design, video filming and editing, and photoshoot coordination to elevate brand presence
• Developed data-driven branding and digital strategies to strengthen online visibility and brand identity
• Analyzed campaign performance and optimized strategies based on KPIs and audience insights

Marketing Consultant - McDonnell Roofing Inc.

(2014-04 - 2019-11)

• Built and launched company website, establishing a strong digital presence and improving lead generation
• Developed and executed digital marketing and branding strategies to increase market visibility in the commercial roofing industry
• Managed social media, email marketing (Mailchimp, Constant Contact), and paid advertising campaigns to drive engagement and conversions
• Created high-impact sales materials, proposals, and presentations to support business development efforts
• Produced targeted marketing campaigns that contributed to client acquisition and overall business growth

Bachelor's - Communication Studies - California State University of Long Beach