Michelle Woods

Dedicated and results-oriented professional with over 10 years of experience in healthcare sales, marketing, and patient liaison roles. Proven ability to cultivate strong relationships, drive business development, and increase patient admissions, contributing to a 40% increase in Average Daily Census. Skilled in territory management, data analysis, and strategic outreach to healthcare providers.

Eager to leverage extensive experience in building client partnerships and exceeding targets to drive growth for your home health organization.

Regional Marketing Director - Champion Care - Jackson

(2025-03)

• Cultivated and nurtured relationships with key clients, resulting in sustained repeat business and valuable referrals.
• Forged strategic partnerships with industry leaders to broaden market reach and accelerate growth initiatives.
• Interpreted sales data and key performance metrics to pinpoint areas for enhancement and deploy impactful strategies.
• Represented the company at industry conferences, trade shows, and networking events to elevate brand visibility and generate qualified leads.
• Partnered with the marketing team to conceptualize and execute promotional campaigns tailored to specific industries and regions.
• Augmented brand visibility through precisely targeted advertising campaigns across multiple communication channels.
• Developed a robust network of industry contacts by actively engaging in professional associations.

Hospice Liaison, Business Development - Amedisys Hospice - Jackson

(2023-07 - 2025-04)

• Spearheaded business development as a Hospice Liaison, focusing on securing new accounts and increasing patient admissions.
• Cultivated and maintained strong relationships within the healthcare industry and local community to foster trust and facilitate referrals.
• Executed targeted marketing outreach to physician offices, skilled nursing facilities (SNFs), assisted living facilities (ALFs), home health agencies (HHAs), and hospitals.
• Recognized with The Circle of Excellence Award in 2024 for outstanding performance.
• Contributed to a 40% increase in Average Daily Census (ADC) compared to the previous year.
• Expanded territory and market share through the acquisition of new business opportunities.
• Achieved significant success in securing referrals and admissions from ALF and SNF communities.

Patient Liaison, Admissions and Marketing Director - Christian Care Center of Bolivar - Bolivar

(2022-05 - 2023-08)

• Directed admissions and marketing efforts, overseeing intake processes and patient workups.
• Welcomed prospective residents and their families to the facility, conducting tours, and efficiently processing referrals.
• Managed insurance verification, collected essential medical information, and initiated authorization procedures.
• Built strong rapport and established trust with patients and their families, ensuring their needs were consistently met and concerns were promptly addressed.
• Responded with expediency to all referrals and maintained daily communication with case managers and referral sources.

Private Duty Nurse - Gordon Pierson Trust - Jackson

(2016-02 - 2022-05)

• Provided comprehensive, 24/7 total care for a patient with Vaccine Acquired Paralytic Polio.
• Managed all Activities of Daily Living (ADLs), administered medications, performed tracheostomy care, operated ventilator support, and administered MIC-KEY enteral feedings.
• Fostered a positive and encouraging environment to enhance the patient's daily quality of life.
• Implemented adaptive recreational learning activities to promote engagement and well-being.
• Accompanied the patient and family during travel, delivering continuous 24/7 care.

Independent Sales Representative - Online personal accounts - Jackson

(2014-01 - 2016-07)

• Leveraged diverse online platforms to effectively market and sell a wide array of products.

Health and Wellness Nurse, Flu Shot Nurse - Mollen Immunization - Scottsdale, Arizona

(2011-03 - 2015-01)

Physician Assistant, Surgical Nurse (first assist), Triage Nurse - Woman's Clinic - Jackson, TN, United States

(2005-04 - 2010-09)

• Functioned as a Procedure Nurse and Surgical Nurse, providing first assist, with specialized training in Robotic surgery.
• Closed surgical incisions and monitored post-operative incision sites during office visits.
• Managed appointment scheduling and prescription refills.
• Supported Essure procedures, total abdominal hysterectomies (TBA), all obstetrics and gynecology surgeries, and Cesarean sections.

Med/Surg LPN - Henderson County Community Hospital - Lexington

(2004-01 - 2006-12)

• Provided comprehensive medical-surgical nursing care, including wound management, ostomy care, nasogastric (NG) tube insertion, intravenous (IV) line insertion, phlebotomy, and medication administration via injections.

Associate's degree - Nursing (LPN) - TN Technology Center Lexington Campus (2001 - 2002)

LPN - LPN - TN Technology Center Lexington Campus (2001 - 2002)

Associate's degree - Nursing - Jackson State Community College (2001 - 2004)

RN - Nursing (Lpn to RN) - Excelsior College (2005-01)