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Naomi Helfrich

Naomi Helfrich

Payroll Specialist/HR Generalist

Talent
Grand RapidsMember since August 25, 2026
Employee RelationsTax ReconciliationADP Workforce NowLever
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Employee RelationsTax ReconciliationADP Workforce NowLever

About

Dedicated Human Resources and Payroll professional with over 13 years of experience across diverse industries, currently specializing in full-cycle payroll and HR operations at Andronaco Industries. Proven track record of improving organizational efficiency, having successfully implemented new onboarding processes that reduced onboarding time by 15% and achieving a 90% employee satisfaction rate in benefits administration. Expert at streamlining complex payroll cycles, standardizing operating procedures, and leveraging advanced HRIS platforms like ADP Workforce Now to drive operational excellence.

Innovative problem solver committed to refining internal guidelines, managing multi-state compliance (including New York policies), and enhancing the experience for all employees and stakeholders.

Experience

Payroll Specialist/HR Generalist at Andronaco Industries (2023-05 – Present)

  • Manage full-cycle payroll processing using ADP Workforce Now (WFN); ensure accuracy in salary payments, bonuses, and complex deductions while maintaining strict compliance with state and federal tax regulations.
  • Lead benefits administration, including the end-to-end execution of annual Open Enrollment; proactively coordinate with carriers and vendors to launch new wellness and insurance programs that enhance the employee value proposition.
  • Spearhead long-term professional projects including the creation of a comprehensive Payroll Playbook and the standardization of HR operating procedures.
  • Oversee multi-state compliance and policy updates, tailoring guidelines and communications for regional teams including New York-based employees.
  • Partner with management to streamline recruitment, onboarding, and employee relations; provide expert guidance on policy implementation to drive engagement.
  • Audit and maintain sensitive HR records and employee files, ensuring data integrity, confidentiality, and smooth resolution of complex payment or loan repayment adjustments.
  • Prepare data-driven HR and payroll reports to support executive decision-making and cross-functional operational reviews.

Human Resource Coordinator at Amobee Inc. Tremor International (2022-01 – 2022-12)

  • Analyze project progress and adapt scope, schedule, and budget as necessary.
  • Establish and maintain relationships with stakeholders, providing day-to-day contact on status and changes.
  • Monitor and assign resources to streamline project efficiency.
  • Assist with Benefits Open enrollment, reporting to 3rd party agencies on FMLA, LTD, STD, 401k, and updating SOPs/Policies.

Payroll/HR Generalist at Aston Carter (2021-01 – 2022-12)

  • Review financial statements for accuracy and legal compliance; prepare and file tax returns.
  • Manage accounting-related information, bank settlements, and assist with tax reconciliation and state setups.
  • Prepare documentation for external auditors and organize financial records.

Senior Payroll Adviser at ADP (2017-01 – 2021-12)

  • Served as the Point of Contact for 217 accounts, managing data maintenance, configuration, Auto Pay, and WFN.
  • Subject Matter Expert for Amendments and Time & Attendance.
  • Project Manager for W4 and I-9 compliance projects.

Education

BA in Sociology – Western Michigan University

BA in Communications – Western Michigan University

Skills

Payroll Specialist/HR Generalist

Reviews

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