Naomi Zwieg
E-Commerce Operations | Marketplace Management | Digital Strategy
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About
E-Commerce and Operations Leader with 10+ years of experience managing digital commerce, marketplace operations, marketing systems, and cross-functional business initiatives. Proven track record driving multi-million-dollar revenue growth through Shopify and Amazon Seller Central, with deep expertise in catalog management, compliance remediation, and AI-powered workflow systems. Known for hands-on execution and strategic thinking in fast-paced entrepreneurial environments.
Experience
E-Commerce & Digital Operations Manager - WELLS (WISCONIC)
(2021-01)
- Direct Shopify and Amazon operations across a catalog of 200+ SKUs, generating more than $1.5M in annual revenue.
- Own digital merchandising, pricing strategy, promotional calendars, and product launches across multiple brands.
- Designed, wrote, and scheduled all email marketing campaigns and content copy using Klaviyo.
- Led website redesign initiatives and user experience improvements, improving customer journey across all brand touchpoints.
- Built reporting systems and operational dashboards to support executive decision-making and strategic planning.
- Conduct competitive analysis and market research to guide long-term digital growth strategy.
Commercial Lines Specialist - MIDWEST INSURANCE GROUP
(2019-01 - 2021-12)
- Evaluated and processed commercial insurance applications with a focus on risk assessment and policy accuracy.
- Developed proposal packages and client-facing presentation materials supporting broker relationships.
- Coordinated underwriting documentation and placement for complex commercial accounts.
- Standardized documentation workflows, reducing processing time and improving team efficiency.
Production Analyst - LEGENDARY WHITETAILS
(2014-01 - 2019-12)
- Managed purchase order execution and production schedules supporting $25M+ in annual merchandise volume.
- Coordinated international supplier relationships and direct-import logistics across global manufacturing partners.
- Maintained catalog accuracy and merchandising standards for seasonal product launches.
- Identified and implemented supply chain process improvements that reduced delivery timeline variances.
Education
Associate of Science - Human Services - Ivy Tech Community College
