Product Marketing & Demand Generation
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I build revenue engines that connect brand, demand generation, sales, and operations into one focused growth system. By focusing on infrastructure (rather than leads), I lead marketing functions that operate as a predictable revenue driver. MY STORY & IMPACT I started my career in journalism, where I learned to make complex ideas clear and compelling.
I’ve carried that discipline into B2B SaaS, FinTech, real estate tech, and PE-backed environments, where positioning, systems, and execution determine whether companies scale or stall. Having held both COO and marketing roles, I have been described on more than one occasion as a “Swiss Army Knife.” I have a unique ability to step into a complex business problem, quickly spot the gaps, and build the structure to drive the business forward. I’ve led teams of up to 25, driven national campaigns, architected scalable GTM systems, and aligned Sales and Marketing around shared revenue targets to deliver growth.
Most recently, as Co-Founder and Principal Consultant of MAP Business Solutions, I advised 15+ growth-stage companies on go-to-market strategy, CRM architecture, and revenue optimization. I led a team of 4, and we successfully assisted clients with these accomplishments:
▶ Increased qualified leads 20–40%.
▶ Improved conversion rates up to 60%.
▶ Boosted retention 25%.
▶ Reduced CAC by as much as 50%.
WHAT’S NEXT? After sourcing buyers, leading sell-side diligence, and exiting the firm in 2025, I’m focused on building within a single growth-stage SaaS company or a private equity firm where I can install next-level revenue infrastructure and scale it. The market is moving fast — AI-enabled automation, deeper CRM and RevOps integration, and buyers who expect education before they commit.
The companies that win will align Sales, Marketing, and Operations around shared revenue goals and build systems that scale.
