Yuni Cao

Led integrated marketing strategy and execution for AFM‘s key product suite, driving pipeline from new logos while expanding footprint in enterprise and mid-market accounts through multi-channel campaigns. Built and led 3 people marketing team, contributed to multi-channel marketing strategy, campaigns to drive revenue growth. Collaborated with Product, Sales, Operation, Finance and Engineer teams to define and refine GTM strategy, target account lists, buyer personas, and translate value propositions into compelling campaign messaging.

Partnered with Customer Service & sales team to analyze customer & leads feedback and optimize service & product. Architected and managed multi-touch marketing programs across Paid media & Paid Search (Google Ads, LinkedIn Ads, Meta Ads, programmatic display), social, content syndication, website, SEO/GEO, email nurture, creator/affiliate, events, webinars, and ABM channels. Drove $1M+ proven ARR via marketing channels.

Head of Integrated Marketing | Demand Generation at AFM Agency / Gloda AI (2025-02 – Present)

• Led integrated marketing strategy and execution for AFM‘s key product suite, driving pipeline from new logos while expanding footprint in enterprise and mid-market accounts through multi-channel campaigns. Built and led 3 people marketing team, contributed to multi-channel marketing strategy, campaigns to drive revenue growth.
• Collaborated with Product, Sales, Operation, Finance and Engineer teams to define and refine GTM strategy, target account lists, buyer personas, and translate value propositions into compelling campaign messaging. Partnered with Customer Service & sales team to analyze customer & leads feedback and optimize service & product.
• Architected and managed multi-touch marketing programs across Paid media & Paid Search (Google Ads, LinkedIn Ads, Meta Ads, programmatic display), social, content syndication, website, SEO/GEO, email nurture, creator/affiliate, events, webinars, and ABM channels. Drove $1M+ proven ARR via marketing channels.
• Managed campaign budgets effectively and optimize spend based on business objectives and historical performance; partner with Ops, Data and finance teams to measure and maximize ROI. Created data dashboard and visualization to track and analyze multi-channel marketing attribution. Increased 4x ROAs within 6 months.
• Managed HubSpot CRM and built multi-touch lead nurturing programs with customized messaging. Established lead scoring framework, marketing automation system and nurture email campaigns to nurture leads into MQL & SQL. Partnered with Sales team for meeting booking, pre decks, proposal drafting to turn SQL to client.
• Directed ABM Campaigns. Built up targeting company list, personalized landing page & white paper assets. Run cross-channel awareness & retargeting campaigns via Paid Social (LinkedIn & Meta), Programmatic, Content Syndication, Paid Search and direct mail. Partnered with Sales team to arrange leads meeting and drive conversion.
• Led Event marketing and managed creator, affiliate, brand partnership programs. Collaborated with event team, planned and executed POP UP/Webinar/Panel Talk/TradeShow events. Managed pre-event & post-event cross-channel marketing campaigns. Collected, analyzed, followed up and nurtured event leads to drive conversion.
• Led website design & SEO. Developed website via WordPress (UX/UI, content & creatives). Built and managed marketing automation & CRM system integration including pop up window, forms, marketing automation & workflows. Optimized technique SEO, LLM, backlinks, Content SEO, etc. Increased 5x organic search.
• Led creative design. Built up AFM marketing design system via Figma. Partnered with design team to design the ads, social, and sales enablement content & videos.
• Built B2B marketing engine via AI-native tooling. Designed programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows.
• Utilized AI tools (Codex/ChatGPT/Claude/FigmaAI, etc) to build up marketing automation tools to create, execute and analyze campaigns to increase work efficiency.
• Partnered with PR vendors, conducted publication selection, budget management, press story drafting and release. Utilize PR to add brand authority & increase exposure.

Integrated Marketing & Creative Designer at Tiger Brokers (2024-08 – 2025-02)

• Managed multi-touch marketing campaigns across Social (IG, FB, TikTok, X, Linkedin, Reddit, YouTube), Paid media & Paid Search (Google Ads, LinkedIn Ads, Meta Ads, programmatic display), social, content, website, SEO/GEO, email, creator/affiliate, events, webinars, ABM. Reached 2K+ new funded account per month.
• Drove demand generation efforts across organic (social, website, SEO, and email lifecycle) and paid channels (content syndication, SEM, paid ads, in-person and virtual events) to acquire and upsell to targeting audiences. Sourced, vetted, and nurtured leads into ~$1K pipeline. Established reporting framework to measure pipeline growth.
• Managed Paid Search & Paid Social campaigns via Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads, Programmatic Display. Set up conversion events. Developed ad creatives. Optimized bidding strategy, creatives, landing pages & targeting via data analysis. Drove 60K+ conversions for $1 CPC.
• Contributed to Product Marketing effort. Collaborated with Product, Sales, Operation, Finance and Engineer teams, conducted market analysis, developed GTM strategy, target audience, personas, and translate value propositions into compelling campaign messaging.
• Led full-funnel lifecycle campaigns (AWS HTML/CSS) from briefing, copywriting, creatives, email list pull, email build, and performance reporting. Run weekly newsletter, promotional & retargeting campaigns from awareness to conversion. Built marketing automation workflow with CRM team. Increased CTR by 30%.
• Led website marketing. Kept update of website pages, contents, SEO, UX/UI, workflows, etc. Built tracking system with GTM & utm. Analyzed metrics via GA4.
• Managed affiliate/creator marketing program. Developed influencer marketing strategy. Managed creator outreach, communication and contract execution. Developed collaboration guide & script. Ensured project quality. Created dashboard to track performance and optimized strategy based on data analysis.
• Managed field marketing. Conducted end-to-end execution of events (Brands Collab, TradeShow, Webinar, etc).

Managed

Collaborated with multi-functional teams, managed vendor, owned project logistics, supported materials, led promotion, and ensured event execution. Oversee lead capture, cleanup and follow-up. Analyzed ROI.

• Contributed to PR efforts. Partnered with PR agency, wrote press and social blogs for brand awareness & exposure. Strengthened brand positioning & optimized SEO.
• Integrated AI-native tools with marketing strategy design, targeting strategies, customized content creation, campaign execution and data visualization & analysis.

Marketing Manager, Demand Generation at Webserves (2023-06 – 2024-08)

• Managed full funnel & cross channel B2B Demand Generation marketing campaigns across content syndication, paid social, paid search, email, lifecycle nurture, ABM. event and webinar. Drive optimizations across lead, MQL, SQL and pipeline metrics. Drove 30% YOY increase in website visitors and increased 25% of MQLs from website, content, email, co-marketing and partner marketing, review sites, PR, paid search, and social media.
• Built acquisition programs through social content, website UX/UI, landing page designs via WordPress Elementor, email and SEO. Developed strategy, created creative design via Figma, refined content, keywords, metadata, and conversion paths, created analysis dashboard via GA4. Increased website traffic 30% year over year.
• Managed Paid Social & Paid Search campaigns (Google, Meta, LinkedIn...). Managed ads budget. Conducted keyword researches. Set up conversion events, developed ads strategy, creatives, targeting & bidding strategy. Monitored and optimized campaigns via data analysis. Optimized landing pages to increase CTR & conversion.
• Planned and delivered webinars and in-person events, including promotion, registration pages, lead capture, and post-event follow-up. Managed client timelines, deliverables, and reporting across these projects.

Marketing Manager at Jelenew (2022-09 – 2023-09)

• Led and executed multi-channel marketing strategy across social, creator, email, event, website, PR, and brand partnership. Analyzed market and developed GTM strategy for multiple product lines. Partnered with multi-functional team, developed brand personas, and translate value propositions into compelling campaign messaging
• Managed organic social, paid social & paid search campaigns across Meta, Google, TikTok. Developed social content, ads strategy & creatives. Managed agency communication & ensured campaign execution. Monitored weekly campaign performance and optimized ads budget, asset, bid & landing pages based on metric analysis.
• Held 5+ affiliate, Pop Up, Brand Jointed events. With multi-functional teams, overhauled event planning, vendor communication, event setup, lead capture, event marketing and event execution. Collected & analyzed event data. Nurtured event leads via lifecycle, social, creator and paid channels. Increase after event sales by 25%.
• Led TikTok & Meta creator marketing program & campaigns. Oversaw creator matching, content creation & posting. Analyzed key metrics with 7x ROA reached.
• Managed lifecycle campaigns via Klaviyo. Managed weekly newsletter and multi-stage promotional & retargeting campaigns. Optimized email workflows via data analysis. Created customized content based on audience feature and marketing funnel stage. Optimized email list, automation workflow with 34% CTR increased.
• Managed Shopify website. Optimized site UX/UI. Updated product info, blog, landing pages design, etc. Optimized website SEO.

Increased Organic

Search by 35%.

• With PR agency, supported PR initiatives by media outreach, preparing press kits, drafting talking points, and amplifying coverage via social media & owned channels.

MA in Instructional Tech & Media Design – Columbia University (2024)

BA in Media & Communication – Huazhong University of Science & Tech (2022)