Leo B. Iii

Growth marketing and demand generation leader with 15+ years of experience building acquisition programs, lifecycle campaigns, marketing automation systems, and customer engagement strategies across SaaS, healthcare, and growth-stage organizations. Experienced executing lead generation initiatives across paid media, webinars, email marketing, landing pages, CRM platforms, and nurture programs that improve pipeline growth and conversion performance. Hands-on experience with Salesforce, Pardot, Braze, analytics, reporting, and AI-enabled workflows used to launch, optimize, and scale measurable growth programs.

Director of Digital Marketing and Growth at Vori Health (2025-01 – Present)

Series B Healthcare Platform

• Managed digital acquisition, lifecycle marketing, email engagement, and conversion optimization programs supporting patient growth initiatives.
• Built reporting dashboards and campaign measurement frameworks that improved optimization and decision-making.
• Supported paid media, website optimization, SEO/AEO, lifecycle engagement, and customer acquisition initiatives across multiple channels.
• Leveraged AI-enabled workflows to accelerate content development, reporting automation, campaign execution, and search visibility initiatives.
• Partnered with operations, analytics, and commercial teams to improve growth measurement and conversion performance.

Senior Manager, Marketing Automation & Digital Strategy at Inovalon (acquired VigiLanz on 2024) (2024-01 – 2025-01)

Enterprise Healthcare Data & Analytics

• Helped grow annual revenue from approximately $3.5M to $8.2M through demand generation, lifecycle marketing, and digital growth initiatives.
• Increased digital contribution from approximately 8% to 65% through acquisition campaigns, nurture programs, marketing automation, and conversion optimization.
• Built and optimized lifecycle campaigns using Salesforce and Pardot supporting enterprise lead generation and long sales cycles.
• Executed webinar promotion, email marketing, landing page optimization, and lead nurturing programs that improved engagement and pipeline contribution.
• Improved lead-to-opportunity conversion from approximately 18% to 41% through segmentation, lead management optimization, and customer journey improvements.
• Developed attribution and reporting frameworks that improved campaign visibility and growth decision-making.

Digital Marketing & Engagement Strategy at Boston Scientific (2019-01 – 2021-01)

Global MedTech

• Supported digital campaigns across patient and physician audiences to improve engagement, education, and adoption.
• Collaborated with sales, marketing, clinical, and product teams on customer engagement initiatives within a highly regulated environment.
• Contributed to content, campaign, and digital experience initiatives supporting commercial growth objectives.

Founder & Director, Marketing Strategy at LJB3 Agency (2010-01 – 2019-01)

B2B & Healthcare Digital Consultancy

• Founded and operated a growth marketing consultancy serving startups, healthcare organizations, and B2B businesses.
• Designed and executed acquisition campaigns across paid media, email marketing, websites, webinars, CRM platforms, and marketing automation systems.
• Partnered directly with founders and business leaders to launch growth initiatives, test new channels, and improve conversion performance.
• Built scalable marketing systems through experimentation, analytics, and continuous optimization.

MBA in Marketing & Entrepreneurship – University of St. Thomas

Bachelor of Arts in Kinesiology & History – University of Minnesota