Nicole Ellermeier

Results-driven senior living executive with 16+ years of experience leading operations, sales, marketing, financial performance, regulatory compliance, and team development across Independent Living, Assisted Living, and Memory Care communities. Proven track record of increasing occupancy, improving financial performance, developing high-performing leadership teams, and maintaining strong resident-centered cultures. Experienced in multi-community operations, executive leadership, strategic planning, CRM implementation, budgeting, KPI management, and stakeholder relationship development.

Regional Director of Operations at Agemark (2025-09 – 2026-07)

Led operational performance for four senior living communities encompassing Independent Living, Assisted Living, and Memory Care, with 350+ apartments and 200+ employees.

• Directed operational performance, leadership development, and strategic initiatives across a multi-community portfolio.
• Recruited, hired, and trained Executive Directors to drive operational and financial results.
• Mentored senior leaders in problem solving, performance management, and professional development.
• Built strong relationships with investment partners and ownership to support financial performance and organizational goals.
• Implemented and learned new operational systems to improve visibility into trends and performance.

Regional Director of Sales at Agemark (2023-11 – 2025-09)

Directed sales and occupancy growth for 18 senior living communities across Nebraska, Iowa, North Dakota, and Maryland.

• Developed strategies to increase census, revenue, and overall financial health across the regional portfolio.
• Partnered with Marketing to strengthen market visibility, lead generation, and prospect engagement.
• Supported the CRM transition from Sherpa/Aline to WelcomeHome.
• Recruited and trained sales professionals in a person-centered sales approach.
• Led weekly, monthly, and quarterly KPI reviews with Executive Directors and Sales Directors.
• Analyzed Inquiry-to-Tour, Tour-to-Move-In, and Inquiry-to-Move-In metrics to identify trends and opportunities.
• Collaborated with executive leadership, ownership, and investors to establish and evaluate performance goals.
• Recommended pricing adjustments based on market conditions and competitive positioning.

Administrator at Hillcrest Mable Rose (2020-05 – 2023-11)

Directed the financial, operational, regulatory, and cultural performance of an Assisted Living community.

• Managed census growth and financial performance.
• Led operations and staff through the challenges of the COVID-19 pandemic.
• Directed recruitment, retention, and development of skilled team members.
• Maintained regulatory compliance while promoting a positive resident and employee culture.

Executive Director at Dial Senior Living – The Knolls Senior Living (2018-01 – 2020-12)

Led the opening and operations of a new Assisted Living community.

• Managed state licensing and facility opening requirements.
• Directed census growth, revenue, staffing, and compliance.
• Achieved 76% year-end census at 17 months, exceeding budget by 106%.
• Led staff certification in evidence-based dementia programming.
• Completed the AHCA/NCAL Bronze Quality Award application.
• Led the company portfolio in 2017 year-end NOI results.

Executive Director at Dial Senior Living – Whispering Creek Senior Living (2010-01 – 2018-12)

Managed operations for a new Assisted Living community.

• Directed census growth, financial performance, staffing, and resident experience.
• Maintained compliance with Iowa DIA regulations.
• Built and developed a high-performing, resident-focused team.
• Led staff certification in evidence-based dementia programming.
• Recruited and trained a successor for leadership continuity.
• Led the company portfolio in 2017 year-end NOI results.

Marketing Director at Dial Senior Living – Elk Ridge Senior Living (2009-01 – 2010-12)

• Increased occupancy in a 68-bed Assisted Living and Memory Care community.
• Built referral relationships to generate qualified prospects.
• Used person-centered sales strategies to match residents with appropriate services.
• Planned events to generate leads and strengthen market presence.

Bachelor of Science in Business Administration, Concentration: Marketing & Management – Midland University (formerly Midland Lutheran College) (1997-01 – 2001-12)