Sr. Director, Client Engagement - Epsilon - Irving, TX
(2023-10)
- Lead orchestration of activities across multiple disciplines, including Media, Product, Delivery, Strategy, Analytics, and Data teams to drive business outcomes aligned to client KPIs.
- Drive utilization of ad tech platforms to support media audience strategy, consumer insights, and cross-channel measurement to track media performance and conduct sales lift analysis.
- Manage and present executive status to report on program performance and track the status of key initiatives.
- Manage P&L to drive healthy financial performance.
- Collaborate with client stakeholders and internal subject matter experts to drive business value from ad tech and martech solutions.
- Serve as an escalation point for clients with service-level concerns and internal teams with service delivery concerns.
- Work with Finance and Accounting teams on pricing, forecasting, invoicing, and financial performance tracking.
- Manage the delivery of services against contractual commitments.
- Partner with sales teams to identify new business opportunities aligned to client business goals and support the cultivation of the opportunity.
- Support onboarding of a new client, The Coca Cola company, by standing up their cleanroom instance, and onboarding multiple data sources to inform media planning and audience segmentation for activation and measurement.
Sr. Director, Associate Client Partner - Epsilon - Irving, TX
(2021-07 - 2023-09)
- Supported clients in the Consumer Packaged Goods industry, Kimberly-Clark and Anheuser-Busch, executing digital marketing strategies across MarTech and AdTech platforms.
- Partnered with the Client Partner to identify data and marketing technology solutions to solve complex business problems and drive business outcomes.
- Managed multi-million-dollar books of business to forecast and track revenue and manage costs to hit target contribution margins.
- Managed and led teams responsible for activating go-to-market plans for integrated marketing campaigns executed through digital channels.
- Provided oversight of contractual service level (SLAs) measurements to ensure compliance and proper governance oversight by contractual agreements.
- Worked with cybersecurity and legal teams to ensure compliance with state, national, and global privacy protection laws.
- Led process for contract executions including MSAs, InfoSec, SOWs, and CRs for data, professional services, and technology agreements.
- Managed and led initiatives across disciplines and teams, including Strategy, Analytics, Data, Technology, Creative, Digital Experience, and Business Development.
Sr. Client Account Director - Epsilon - Irving, TX
(2016-01 - 2021-06)
Managed multi-million-dollar business books to forecast and track revenue and manage costs to hit target contribution margins for McDonald's, Comcast, and Verizon accounts. Doubled the engagement with McDonald's within 3 years, working as a trusted advisor in partnership with the Business Development team and technology leads.
- Cultivated relationships to develop long-term partnerships and build trust to become a trusted advisor.
- Responsible for drafting contracts, providing contract governance, budgeting, resource management and overall service delivery.
- Served as a client advocate for Marketing and Technology stakeholders to understand business needs and leverage subject matter experts to design measurable business solutions.
- Partnered with clients to understand business needs in collaboration with internal sales teams to align business development planning with client needs.
- Negotiated pricing and service deliverables with client procurement and vendor management teams to reach mutual agreement on service contracts.
Sr. Director, Client Services - Epsilon - Irving, TX
(2014-01 - 2016-01)
- Worked in partnership with the GM/VP to manage the books of business for Hilton Hotels, Hertz, WinStar Casino.
- Partnered with marketing teams to understand business goals and key performance indicators to enable technical solutions that are data-driven, customer-focused, and that drive incremental revenue.
- Partnered with technical leadership to deliver solutions that integrate online and offline marketing channels through integrated data solutions.
- Partnered with industry subject matter experts, Strategy and Analytics consultants, to drive strategic business outcomes and analytically-driven business insights to track evolving marketing trends that deliver return on investment.
- Provided loyalty marketing technology subject matter expertise to internal teams and external clients to inform data-driven solutions and go-to-market planning.
- Provided leadership and guidance to a team of 50 onshore and offshore technical and project resources.
Director, Engagement Manager - Epsilon - Irving, TX
(2011-12 - 2014-01)
- Served as the Subject Matter Expert on the Hilton Hotels book of business to drive collaboration and go-to-market planning with Hilton marketing and IT stakeholders and Epsilon data, technology, strategy and analytics teams.
- Worked closely with key client stakeholders to identify business needs and potential constraints to enable customer experiences; provided technical solutions, project costs, and timelines.
- Worked in collaboration with business stakeholders to evaluate new marketing programs and determine feasibility, system impact and level of effort required to implement system enhancements.
- Provided support and technical expertise to Marketing and Analytics teams to inform marketing strategies, program execution, and performance measurement.
Director, Project Management - Epsilon - Irving, TX
(2008-01 - 2011-12)
- Partnered with technology teams to design solutions to enable marketing experiences and campaign activation for the Hilton Honors loyalty program.
- Represented the voice of the client during the system design and build process to ensure alignment with the client's business case and target KPIs.
- Managed teams and processes to support front-end customer-facing systems, back-end data warehouses, and reporting environments.
- Led large system implementations and integrations across multiple systems for a major global hotel brand.
- Led projects ranging from 100 hours to 12,000+ hours.
- Managed a team of project managers, Business Systems Analysts and Quality Control personnel.
- Developed Business Systems Analysts into Project Managers. Developed Project Managers to the level of Senior Project Manager.
Senior Project Manager - Epsilon - Irving, TX
(2005-01 - 2008-01)
- Managed two teams led by Project Managers.
- Worked with General Manager, Relationship Manager, Marketing teams and clients to develop new loyalty marketing programs and to gather and document use cases, business rules and business requirements for the Hilton Honors loyalty program.
- Responsible for managing resource utilization and project timelines.
- Worked closely with technical teams and IT departments to ensure overall system health, optimized performance, and proper maintenance.
- Developed curriculum and facilitated training sessions for a team of 50-75 individuals.
- Worked with the Executive team to identify strategic goals and create tactical execution plans.
