Independent Consultant at Independent Consultant (2019 – Present)
Provided independent, consultative support through analysis, strategic guidance, and administrative support.
- Provided independent, consultative support through analysis, strategic guidance, and administrative support.
- Conducted secondary research, qualitative synthesis, and experience analysis to identify trends, gaps, and improvement opportunities.
- Developed clear summaries, recommendations, and executive-ready materials to support decision-making and planning.
Director, Consumer Insights and Analysis at Universal Orlando (2011 – 2019)
Conducted research studies and managed technical operations and research teams for insights database systems.
- Conducted concept/ad testing, pre-visit and post-visit tracking studies, satisfaction/service studies, mystery shops, and visitor profiles (domestic and international).
- Managed the technical operations team and research team in the development and maintenance of insights database systems, web/systems applications, and reporting systems.
- Planned and moderated focus groups and IDIs (English and Spanish).
- Acted as liaison between stakeholders, research vendors, and technical teams to ensure alignment and clean execution.
- Managed $1M+ in vendor contracts.
Manager of Insights & Strategy at Ypartnership (now MMGY) (2008 – 2011)
Managed primary domestic and international research including market segmentation, branding studies, and competitive audits.
- Managed primary domestic/international research - to include market segmentation, branding and repositioning studies, concept/logo testing, usage and awareness research, satisfaction studies, and syndicated reports.
- Planned and moderated focus groups and IDIs in both English and Spanish.
- Authored and programmed online surveys, as well as analysis, reporting, and presenting.
- Performed competitive audits and participated in the development of creative briefs.
- Responsible for the procurement and management of vendors and research suppliers.
Senior Market Research Analyst at Universal Orlando Resort (2007 – 2008)
Formulated creative insights and disseminated actionable results to management and internal stakeholders.
- Formulated creative insights and disseminated actionable, meaningful results to management and internal stakeholders.
- Monitored trends, cleaned, analyzed, and presented data for Universal's creative teams.
- Authored and programmed online, paper, kiosk and tablet surveys.
Market Research Analyst at AAA National Headquarters (2006 - 2007)
Analyzed and reported on market conditions and conducted consumer research studies.
- Analyzed and reported on market conditions for AAA clubs (regional, national and international).
- Conducted qual-quant studies on consumer awareness, usage and satisfaction.
- Served as expert research consultant to senior National Office and regional club staff including, but not limited to research design, implementation, and reporting.
Market Research Analyst at VISIT FLORIDA (2001 – 2006)
Developed volume estimates for the State of Florida and monitored competitive markets and trends.
- Developed volume estimates for the State of Florida in accordance with contractually mandated algorithms. Monitored competitive markets, trends, and economic indicators.
- Assisted in the design of qualitative and quantitative survey instruments. Compiled, analyzed, and reported statistical data relative to resident, domestic, international travel to Florida, as well as demographic and psychographic profile reporting.
- Provided ad hoc market research assistance to 3,400+ partner companies.
Office Manager at Canopy Roads Baptist Church (1998 – 2001)
Provided administrative, scheduling, financial, and operational support to church leadership.
- Provided administrative, scheduling, financial, and operational support to church leadership.
- Managed communications, print materials, vendors, and confidential records.
- Served as a welcoming presence and support for staff, volunteers, and congregants.
