Susan Walsh
Digital Marketing & Strategy
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About
- Programmatic digital marketing and media buying. (CTV, OTT, Audio, DOOH, and Display).
- Integrated marketing strategy
- Digital strategy (B2B and B2C)
- Founder and CEO, CENTRICIA
Experience
*20+ years of marketing, sales, and management experience in the following industries: travel, hospitality, medical, SAAS, custom software development, revenue management, and clinical research.
*Develop and implement comprehensive marketing strategies with an emphasis on clinical research site branding, study specific marketing, patient recruitment, and direct to patient and physician marketing.
*Drive an omnichannel strategy to ensure patient-centric marketing tactics for a seamless integration of branding resulting in consistent, identifiable brand tone and vision.
*Deploy Strategic research site situation analysis (SWOT) and marketing strategy across all digital and non-digital channels including social media, programmatic, content, SEO/PPC, mobile, connected television (CTV), streaming audio, digital-out-of-home (DOOH) and email campaigns.
*Strong data and analytical skills ensuring campaign optimization , KPI's, and ROI reporting
Education
Bachelor of Science degree, Business & Marketing
