Peter Smeding

Hybrid | Full-Time

Senior Product Manager - DAILY RACING FORM - New York, NY

(2022-02)

Hybrid | Full-Time

• Served as product manager for all digital products at Daily Racing Form, leading strategic roadmap development, prioritizing feature enhancements, and driving a significant increase in user engagement through innovative product solutions
• Led the redesign of two high-traffic product pages, driving a 10%+ uplift in ad revenue and product purchases through improved layout and user experience.
• Launched a first-of-its-kind AI product in the industry, generating significant buzz and increasing engagement among younger audiences by 60%.
• Facilitated Scrum ceremonies, including daily stand-ups, sprint reviews, and retrospectives, to drive continuous improvement.
• Mentored junior product owners, provided strategic guidance on agile methodologies, resulting in a 20% improvement in project delivery efficiency and team confidence in handling complex initiatives

Junior Product Owner/Quality Assurance - DAILY RACING FORM - New York, NY

(2019-02 - 2022-02)

Hybrid | Full-Time

• Co-led cross-functional build and QA of DRF's flagship handicapping product, owning end-to-end release cycles while orchestrating zero-downtime sunset of legacy system to maintain business continuity
• Joined in sprint planning, daily stand-ups, and retrospectives, using product knowledge to advise the team on root-cause analysis and process refinement to cut defect escape rate and accelerate delivery velocity
• Translated stakeholder vision into prioritized Jira epics and user stories, defining clear acceptance criteria that aligned development, design, and compliance teams—shortening sprint commitments by 15%
• Architected scalable test strategies spanning functional, regression, and exploratory methods across web/mobile, reducing critical post-launch incidents to near-zero
• Partnered with UX, data, and marketing leads to embed analytics into our core products, driving data-informed roadmap decisions that boosted user engagement 12% and laid groundwork for senior PM ownership

Letter Carrier - UNITED STATES POSTAL SERVICE

(2014-01 - 2019-02)

• Optimized route efficiency by analyzing delivery patterns and geographic data, reducing daily walking/driving time by an average of 30–45 minutes without compromising service quality
• Served as the direct point of contact for 400+ residential and business customers daily; resolved address discrepancies, held mail requests, and package concerns on the spot, consistently receiving top customer satisfaction feedback
• Trained and mentored 6 newly hired carriers on route management, scanning technology, and customer interaction best practices, accelerating their independence and reducing supervisory intervention
• Operated and maintained LLV (postal vehicle) and various scanning devices in all weather conditions, completing daily accountability and maintenance checks with 100% compliance
• Adapted rapidly to daily variables including weather, traffic, construction, and last-minute parcel volume spikes while upholding USPS safety and customer service standards