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I'm a media executive who genuinely loves this business—and after more than 15 years leading radio, television and digital organizations, I still get energized by finding the opportunity others may have overlooked.

My career has been built around a simple idea: great media companies grow when great people have the right strategy, the right tools and a clear reason to believe they can win. I bring a rare combination of hands-on revenue leadership, sales training, market management, digital strategy, client development and multi-platform media expertise. I have helped lead turnarounds, build high-performing teams, launch new revenue initiatives and negotiate major media campaigns totaling more than $102 million across radio, television, digital and integrated marketing.

REGIONAL VP & MARKET MANAGER / EXECUTIVE CONSULTING — RADIO / TV / DIGITAL MARKETING MANAGEMENT - CHARLES CONSULTING - Bloomington-Normal, Illinois & Greater Nashville Area, TN

(2023-09)

• Lead market strategy, revenue development, sales management, digital initiatives and team performance for Great Plains Media's Bloomington operation while providing regional consulting support.
• Increased Bloomington sales 20% and profitability 30% in 2025 TD through focused sales strategy, accountability and revenue development.
• Onboarded and oversee the Marketron NXT digital advertising platform across regions, including execution, budgets and sales performance.
• Manage multi-channel marketing strategies spanning radio, television, websites, social media and digital advertising to increase client leads and engagement.
• Guide client strategy, creative development and business-development initiatives while building long-term relationships with key advertisers and stakeholders.
• Helped navigate acquisition planning for WBBE Bob FM and provided leadership during a significant management transition.
• Consult Kansas team during the ongoing sale of a three-station cluster and negotiate/manage national business through Gen Media & Katz.
• Developed lead-generation campaigns that produced measurable website traffic, appointments and client growth.

SR. VICE PRESIDENT OF SALES / REGIONAL SALES MANAGER — RADIO / DIGITAL / SPORTS - UPSTART WISCONSIN STATEWIDE NETWORK / CIVIC MEDIA - Madison, WI

(2022-09 - 2023-08)

• Recruited, developed and managed 15 sales leaders across multiple market hubs.
• Established sales targets and rates for 10 radio markets to optimize revenue and profitability.
• Built branded sales packages around Packers, Badgers and Milwaukee Brewers sports properties, generating approximately $350,000 per month.
• Migrated 20 stations to Marketron Radio Traffic while minimizing operational disruption.
• Built strategic partnerships with digital advertising, rep-firm and analytics partners that contributed to 25% network revenue growth.
• Launched a Million Dollar Giveaway initiative that secured 200 new customers and generated $2.4M in annual sales.
• Grew sales from $100,000 to $3.5M in six months by revitalizing non-operational AM stations into a political network.

DIRECTOR OF MARKETING & SALES / CMM — DIGITAL / RADIO / BILLBOARD / TV / SOCIAL - HOMERATE MORTGAGE - Chattanooga, TN

(2021-08 - 2022-11)

• Directed a $1.5M marketing budget across radio, digital, television, billboards and social media.
• Implemented radio-focused, cross-platform campaigns that increased lead generation 30% and consistently delivered approximately 790 credit-qualified leads per month.
• Helped owners achieve approximately $100,000 in monthly profit through improved marketing and lead generation.
• Increased brand visibility 15% through data-driven campaigns and strategic initiatives.

DIRECTOR OF SALES — RADIO / DIGITAL / PRINT - GREATER WV/PA MEDIA - Pittsburgh, PA & Morgantown, WV Area

(2018-11 - 2020-07)

• Drove 20% revenue growth within the first year through innovative sales and branding strategies.
• Created integrated radio, digital and print campaigns tailored to client goals and measurable outcomes.
• Generated 15% sales growth for a local auto dealer through print and digital promotion.
• Improved sales processes and operational efficiency while strengthening client retention.

DIRECTOR OF SALES — RADIO / DIGITAL / COLLEGE SPORTS / EVENT MARKETING - WVAQ • WKKW • WAJR - Morgantown, WV

(2016-01 - 2018-11)

• Oversaw a $5M sales operation and led seven senior sales professionals.
• Delivered 10% annual revenue growth despite the loss of a major client.
• Generated $400,000 in new business during a Q4 annual business rally.
• Coached and mentored sales professionals to improve collaboration and goal achievement.

LOCAL SALES MANAGER — TELEVISION / DIGITAL / NFL SPORTS MARKETING - WFRV-TV — CBS AFFILIATE - Green Bay, WI

(2012-01 - 2016-01)

• Led a 10-member sales team and developed targeted strategies to grow market share and regional agency business.
• Generated $7.4M in annual revenue and secured $600,000 in new business in the first quarter through an innovative sales initiative.
• Achieved 100% sell-out of NFL Green Bay Packers shows, Wisconsin Badgers and five additional supplemental shows each season.
• Achieved 100% of quarterly and annual local sales goals throughout tenure.

MARKET MANAGER / DOS DUAL MARKET — RADIO / DIGITAL / EVENT MARKETING - MIDWEST COMMUNICATIONS - Minnesota & Wisconsin

Led market turnarounds, sales teams, P&L responsibilities and integrated revenue initiatives; promoted through the organization from Account Executive to Market Manager to Dual Market Manager.

B.A. - Journalism — Advertising Concentration; Minor in Psychology - University of Wisconsin-Eau Claire