Rick Winters

Dynamic Regional Account Manager with a proven track record at IDEXX Laboratories, excelling in account strategy and client retention. Expert in relationship building and customer training, consistently achieving sales targets by leveraging strong analytical skills to identify new business opportunities. Committed to driving growth and enhancing client satisfaction.

Western Regional Account Manager - IDEXX Laboratories - Murrieta, CA

(2010-10 - 2025-12)

Managed regional accounts to ensure client satisfaction and retention.

• Developed and executed account strategies to drive business growth.
• Provided training and support to clients on product usage and benefits.
• Achieved sales targets and outcomes consistently by tenaciously pursuing new customers and sales opportunities.
• Developed relationships with key decision makers at target accounts to gain new business opportunities.
• Managed key regional accounts.
• Participated in trade shows, conferences, and other events to promote brand awareness in the region.
• Negotiated pricing agreements with clients based on their needs and budget constraints.
• Developed client relationships through regular follow-ups and personalized communication.
• Utilized CRM software to track leads, manage sales pipelines, and report progress.
• Developed strategic account plans to enhance customer engagement and drive sales growth.
• Cultivated relationships with key stakeholders to improve service delivery and client satisfaction.
• Led cross-functional teams to implement innovative solutions tailored to client needs and expectations.
• Executed quarterly business reviews with management, aligning on pipeline, market trends and regional needs.
• Increased revenue by identifying growth opportunities within existing accounts and cross-selling additional products or services.
• Built relationships with customers and community to establish long-term business growth.
• Cultivated relationships with key regional clients to enhance account retention and satisfaction.

Regional Account Manager - Cutera - Murrieta, CA

(2002-01 - 2009-12)

• Developed relationships with key decision makers at target accounts to gain new business opportunities.
• Conducted product training sessions for clients to improve understanding of offerings.
• Collaborated with marketing teams to create targeted sales campaigns and promotional materials.
• Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities.
• Generated sales by prospecting leads, cold calling and negotiating advantageous deals.
• Developed and executed strategic account plans to enhance client relationships and drive revenue growth.
• Collaborated with marketing to create targeted campaigns that increased brand awareness in the region.
• Achieved regional sales targets by developing strategic plans and executing effective account management practices.

Bachelor of Science - Information And Computer Systems - ITT Technical Institute (1992-06)