Rj Williams
Multi-unit operations executive with 12+ years leading decentralized, high-headcount networks
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About
Multi-unit operations executive with 12+ years leading decentralized, high-headcount networks from field execution to enterprise P&L ownership. Proven track record directing 50+ corporate locations across 12 states ($50M+ revenue), delivering 40% YoY EBITDA growth and expanding margin from 8.5% to 11.2%. Expert in standardizing operational infrastructure, building scalable leadership development systems, franchise consulting, and executing rapid underperforming market turnarounds.
Experience
Senior Director of Operations - FYZICAL - Sarasota, FL (Remote / Multi-State Footprint)
(2025-03)
Direct operational, financial, and administrative oversight of 50 corporate-owned locations across 12 states ($50M+ revenue enterprise), managing 5 Regional Directors and a ~330-person field organization.
- Drove 40% YoY EBITDA growth ($2.10M to $2.95M) on 6% revenue growth through H1 2026, expanding EBITDA margin from 8.5% to 11.2% by optimizing operating rhythms and field discipline.
- Increased visit volume 5.4% and referrals 16% YoY while consolidating footprint by 3 underperforming locations, boosting per-location productivity by 12% (6,028 to 6,736 visits/unit).
- Turned around lowest-performing region (South Carolina) into a Top 3 operating market within 6 months via targeted KPI governance and leadership realignment.
- Built and deployed enterprise SOP suite across all 50 location directors, standardizing weekly operating cadences, labor management, and accountability structures company-wide.
- Architected operational BI dashboard tracking patient conversion, referral channels, capacity utilization, and wait times to support executive decision-making.
- Restructured regional management tiers, pairing operational accountability frameworks with aligned incentive structures to drive autonomous decentralized execution.
Franchise Regional Consultant - FYZICAL - Sarasota, FL
(2018-08 - 2025-03)
Served as strategic operational advisor to 100+ franchise business owners, driving regional expansion, operational standardization, and unit-level profitability across multi-site practices.
- Partnered with 100+ multi-unit franchise owners on P&L analysis, labor optimization, and revenue cycle management to consistently improve EBITDA margins.
- Architected FYZICAL Leadership Training (FLT School), an internal virtual management academy delivering 8 hours of leadership training over 6 weeks, graduating 500+ emerging leaders.
- Created and co-instructed 3-day New Owner Onboarding Program, establishing core operational standards for general management, recruiting, KPI interpretation, and customer experience.
- Founded touring Annual Success Summit, delivering intensive single-day operational workshops to 20–70 multi-unit owners per market annually.
- Selected 4x as Breakout Speaker at national company conferences (400+ attendees) on multi-unit management, staff retention, and scalable operational models.
Chief Operating Officer - LAS FYZICAL - Las Vegas, NV
(2013-08 - 2018-07)
Progressed from Staff Physical Therapist to COO, holding full operational, clinical, and financial oversight for a 5-location regional footprint.
- Held full P&L and operational ownership across 5 clinical sites, directing clinical staff, site directors, and front-office administrative teams.
- Scaled market presence through new clinic launches, managing real estate integration, staffing, onboarding, and local market positioning.
- Optimized clinical throughput and staff retention by implementing structured scheduling workflows and clinical productivity standards.
Education
Doctor of Physical Therapy - Physical Therapy - Touro University Nevada
Bachelor of Science - Kinesiology - University of Nevada, Las Vegas (UNLV)
