Rob Grasso

Technical Business Implementation Analyst with experience in Digital Marketing. Extensive familiarity with campaign management and attribution. I am currently working within the Advanced Television Operations Team managing, executing, and consulting for Digital Campaigns and Attribution for CTV and OTT platforms.

I am involved in creating the target audience for campaigns as well working with advertisers to finalize KPI's for measurement reports via Tableau. I work with advertisers to gain their report expectations and deliver based on custom requests. Core strengths are:

• Ability to thrive in fast paced environment, reconcile priorities, adapt quickly to change, while meeting deadlines
• Good organization and prioritization skills and ability to manage several projects simultaneously
• Strong analytical/critical thinking and problem solving abilities with extreme attention to detail
• Ability to produce high volumes of quality work under tight deadlines
• Strong functional use of Microsoft Office Excel, Word, PowerPoint, SQL, and Tableau
• Highly organized with critical attention to details
• Attention to details when making decisions
• Team Structure and Client Focus