Justin McQueen

eCommerce and digital commerce leader with 10+ years of experience across eCommerce, omnichannel marketing, business development, product marketing, and go-to-market strategy. Proven commercial growth across direct-to-consumer (DTC), marketplace, and B2B eCommerce, including approximately 30% annual Shopify revenue growth for three consecutive years, 13% average annual Amazon growth, and approximately 20% B2B eCommerce growth. Experienced leading teams, managing multimillion-dollar paid media investments and agency/vendor partnerships, building digital commerce experiences, and translating performance data into acquisition, conversion, customer experience, and revenue growth.

Ecommerce Business Development Manager at Micro Kickboard (2024-01 – Present)

• Lead eCommerce growth across DTC, Amazon, Walmart.com, and B2B digital channels while leading a six-person marketing team and coordinating agency/vendor partners.
• Grew Shopify revenue approximately 30% annually for three consecutive years, Amazon revenue an average of 13% annually over the same period, and B2B eCommerce approximately 20%; contributed to 25% year-over-year overall company revenue growth.
• Own paid acquisition and digital media strategy supporting eCommerce channels, managing approximately $1.5M in annual advertising investment across Google Ads, Meta Ads, Amazon Ads, Walmart.com, and other platforms.
• Led two end-to-end DTC website rebuilds, owning strategy, user experience, Shopify implementation, workflows, templates, development, launch, and ongoing optimization.
• Build and maintain Shopify workflows, templates, and site developments, translating commercial and customer experience requirements into scalable digital solutions.
• Develop integrated launch strategies for new products, coordinating eCommerce, paid media, content, email, social, and channel execution to support traffic generation and revenue goals.
• Own eCommerce performance analysis across traffic, acquisition, conversion, and channel KPIs; translate data into recommendations for media investment, site optimization, and growth initiatives.
• Lead SEO, A/B testing, email/lifecycle marketing, and conversion optimization initiatives to improve qualified traffic, onsite experience, and commercial performance.

Senior Digital Marketing Consultant at Perspective Communications (2017-02 – 2023-12)

• Advised organizations from early-stage startups through enterprise companies on digital marketing, brand, business growth, and operational strategy.
• Led cross-functional client and creative teams in in-person and hybrid environments, establishing 30/60/90-day priorities and measurable performance goals.
• Managed in-house and agency creative resources to deliver integrated digital content, campaigns, sales enablement, public relations, and marketing collateral within budget parameters.
• Conducted organizational and marketing audits to identify workflow inefficiencies, customer opportunities, and revenue growth opportunities across market segments.

Product Marketing Manager at Flow-Rite Controls (2022-01 – 2022-08)

• Led product management and product marketing functions, including go-to-market strategy, market analysis, product improvement, and commercial growth initiatives.
• Identified $35M in new business potential across hydroponics and marine verticals for an organization with approximately $23M in annual revenue.
• Conducted market analysis and voice-of-customer research that enabled the immediate capture of $5.75M in new revenue within commercial cannabis cultivation.
• Provided market intelligence supporting product launches in deep-cycle battery manufacturing and recreational marine OEM components.

Content Development Specialist at Gordon Food Service (2015-01 – 2017-02)

• Developed omnichannel marketing messaging and social media strategy for a major foodservice distributor.
• Established email marketing automation practices, supported Salesforce relationship management, and developed content for the integration of two major M&A accounts.

Marketing and Social Media Coordinator at South Christian High School (2014-01 – 2014-12)

• Created and managed web and real-time social media content for athletics across Twitter, Instagram, and Facebook.

Marketing and Public Relations Intern at Grand Valley State University (2012-01 – 2013-12)

Bachelor of Science (B.S.) in Advertising & Public Relations – Grand Valley State University (2015)