Rod Goodman

Award-winning Creative Director, Digital Strategist, and Copywriting Leader with an art direction background and 20+ years driving cross-platform marketing ecosystems. Expert in web architecture, digital UI/UX storytelling, social scaling, interactive entertainment, and multi-channel campaigns (Digital, TV, Radio, Print, OOH). Proven track record executing digital transformation and multi-year growth for global AAA video game franchises, automotive giants, B2B enterprise accounts, and iconic national consumer brands.

Creative Director / Brand & Digital Strategist / Copywriter - GOODY - Louisville, KY / Remote

(2015)

• Digital Traffic & Growth: Engineered a digital overhaul for Knob Creek Range, driving 500,000+ Unique Visits and 1.5M+ Page Views within 24 months. Maintained a 72% New Visit rate over 3+ years and scaled social engagement by 2,000%+.
• Agency & Digital Consultancy: Lead full-service digital strategy, naming/rebranding, web copy, and campaign deployment for regional and national accounts including Deksia and Clickspring (City of Rancho Cordova).

Creative Director / Digital Copywriter - INTEGER GROUP / OMNICOM - Corporate Locations

(2014 - 2015)

• Executive Operations Board: Represented Creative Department on the Executive Board to optimize agency-wide digital production workflows and cross-team integration.
• Nationwide Rebrand: Directed digital and print asset unification for Nationwide Insurance Commercial accounts, securing SVP approval without revisions and expanding corporate guideline involvement. Key pitch team member for accounts including HON, Michelin, Pella, Allsteel, and Holmes Murphy.

Creative Director / Digital & Integrated Copywriter - GOODY - Los Angeles, CA / Remote

(2008 - 2014)

• Entertainment & AAA Gaming: Authored digital and social campaign strategies for major Activision AAA video game launches, THQ, and Disney Interactive titles.
• Global Brand Campaigns: Directed digital content, social media, web copy, and interactive strategy for high-profile tech and consumer brands including AT&T, Marvel Comics, Mattel, GE, LG, Verizon, Summit Energy, and Disney.

Creative Director - DOE-ANDERSON - Louisville, KY

(2007 - 2008)

• Multi-Channel Leadership: Directed cross-functional creative teams across digital, web platforms, CRM, interactive OOH, print, and direct mail.
• Client Portfolio: Oversaw brand strategy and creative execution for iconic brands: Maker's Mark, Knob Creek Bourbon, Beam Global Spirits, Louisville Slugger, Kentucky Derby Museum, Central Bank, American Red Cross, and Norton Healthcare.

Associate Creative Director / Creative Director - TBWA\CHIAT\DAY (THE DESIGNORY) - Los Angeles, CA

(2004 - 2007)

• Enterprise Web Refresh: Led interactive branded content and web copy during the full digital refresh of NissanUSA.com across all vehicle models, including the national digital model launch of the Nissan Rogue.
• Luxury Automotive Strategy: Developed digital engagement strategy and web execution for Infiniti.com.

Sr. Digital Copywriter / Associate Creative Director - GOODY / INDEPENDENT CONTRACTOR - Los Angeles, CA

(1999 - 2004)

• Interactive Entertainment (Ayzenberg): Developed web copy and interactive digital campaigns for EA, EA Sports, Microsoft, Disney Interactive, FOX Studios Interactive, and Sony Interactive.
• Agency Roster: Created high-converting web and campaign copy for top agencies including TBWA\Chiat\Day (Nissan, Infiniti), Ground Zero (Yamaha, Asics, Santa Monica Bank), and Frank Creative/McElroy Communications (Teva, Doc Martens, PacSun, Vans).

Advanced Creative Studies - Art Direction & Copywriting - The Portfolio Center — Atlanta, GA

Fine Arts & Communications Focus - Savannah College of Art & Design (SCAD) — Savannah, GA