Sara P

Strategic Communications Leader | Brand Builder

Talent

McLean, Fairfax150 USD/hourMember since January 28, 2025

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media relations event planningbrand buildingstrategic communications advocacy

About

With over 20 years of experience across tech, real estate, luxury, and nonprofit advocacy, I specialize in driving growth, transformation, and measurable impact. From scaling a startup to a $3.6 billion public company to managing $150 million in assets globally, I’ve demonstrated how strategic communication and storytelling can turn vision into reality.

I’m skilled in shaping narratives, securing national media coverage, fostering partnerships, and aligning teams—from the frontlines to leadership and boards—to achieve scalable and impactful results. Whether amplifying the voices of Caregiving Youth or rebranding a state innovation agency, I solve complex problems, connect the dots, and build collaborative, positive cultures that thrive.

Key Skills

Strategic Communications and Storytelling

Crafting narratives that resonate with diverse audiences and drive measurable results.
Shaping public perception through earned media, rebranding efforts, and strategic messaging.

Leadership and Team Building

Leading cross-functional teams and mentoring talent to achieve organizational goals.
Collaborating effectively with executives, boards, and stakeholders to align vision and strategy.

Rebranding and Reputation Management

Leading full-scale rebranding initiatives to reposition organizations for growth and visibility.
Managing crises and shaping messaging to build trust and enhance brand reputation.

Media Relations and Earned Press

Securing high-profile media placements in outlets like the TODAY Show, Wall Street Journal, and USA Today.
Building and maintaining relationships with media and industry stakeholders.

Marketing and Digital Strategy

Driving significant growth in digital engagement, including website traffic and social media audiences.
Developing and implementing comprehensive marketing strategies to expand reach and impact.

Innovation and Problem Solving

Transforming complex challenges into actionable solutions for measurable success.
Leveraging creative and strategic thinking to navigate organizational transformation and growth.

Industry Expertise

Experience in real estate, technology, travel, luxury, and nonprofit advocacy sectors.
Building partnerships and aligning strategies across industries to achieve shared goals.

Event Planning and Execution

Organizing high-profile events and launches that drive engagement and stakeholder support.
Managing vendor relationships to ensure alignment with goals, timelines, and budgets.

Advocacy and Legislative Collaboration

Influencing policy and supporting legislative initiatives to advance organizational missions.
Developing resources and guides to support advocacy and public education efforts.

Analytical and Results-Driven

Using data and KPIs to measure success and continuously optimize strategies.
Achieving quantifiable outcomes, such as an 800% increase in website traffic and triple-digit social media growth.

Experience

In my recent roles, I’ve led transformative communication strategies and elevated organizational visibility on both national and state levels.

As Executive

Lead for a national nonprofit, I’ve driven awareness campaigns, secured top-tier media placements (NBC's TODAY Show, Wall Street Journal, USA Today), and developed impactful storytelling strategies to amplify the voices of youth caregivers. I’ve also built digital engagement strategies that achieved significant growth, including a 300% increase in website traffic and triple-digit social media growth.

Previously, as Director of Communications, Marketing, and PR at the Virginia Innovation Partnership Corporation (VIPC), I led a full-scale rebranding effort, positioning VIPC as a statewide leader in innovation and economic growth. I launched high-profile initiatives, including the Virginia Smart Community Testbed, and drove record-breaking web and social media growth. Across both roles, I’ve excelled at shaping narratives, building partnerships, and aligning communication strategies with organizational goals to drive measurable impact.