Stacia Kirby

Expertise crafting strategic, clear messages and building meaningful relationships with media and stakeholders to drive business transformation

I work across B2B and B2C markets, from Fortune 500s to startups, developing communications strategies and implementing tactics that cut through complexity and drive business results. My expertise spans all aspect of PR including crisis communications, media relations, and brand messaging—focused on securing quality coverage and strengthening stakeholder engagement. The best PR comes from authentic storytelling and genuine relationships that amplify breakthrough narratives, lean into market disruption, and shape perception that define brand visions.

Proven track record of increasing brand awareness and delivering measurable growth through strategic communications.

I am a results-driven PR professional with three decades of proven success, currently serving as Principal of Kirby Communications, Inc. since 1992. My expertise spans the complete spectrum of public relations, from Fortune 500 corporations to emerging startups across diverse industries.

Core Expertise & Achievements:

• Media Relations Mastery: I have secured thousands of media placements in top-tier outlets including Wall Street Journal, New York Times, CNN, TechCrunch, and Forbes
• Strategic Communications: I provide C-suite counsel and develop comprehensive PR strategies that drive business transformation
• Crisis Communications: I design proactive and reactive protocols while preserving brand integrity
• Content Development: I create compelling narratives and thought leadership content across multiple channels

Diverse Industry Experience: My client portfolio demonstrates remarkable versatility across sectors including technology (Amazon, Microsoft), clean tech (ZeroAvia, Swell Energy), consumer products (Sonicare, Phillips), financial services (SecureSave/Suze Orman), food & beverage (Starbucks), healthcare, travel/hospitality, and entertainment.

Media Background Foundation: My transition from journalism and television production provides unique storytelling skills, having worked as a researcher/segment producer for ABC-TV's "The Home Show" and assistant segment producer for "Entertainment Tonight." I also served as a book publicist at Hilsinger Mendelson, managing 8-10 author campaigns monthly.

Agency Leadership: Prior to founding my consultancy, I served as Director of Media Relations at Publicis, leading strategy for 30+ agency clients and managing teams to secure media coverage and develop successful campaigns.

This comprehensive background positions me as a strategic communications leader with both agency and in-house expertise, media production knowledge, and proven ability to deliver measurable results across industries.

Bachelor of Arts, University of Washington, Journalism

Certificate- University of Washington, Social Media

Certificate- UCLA, Public Relations