VP Digital & eCommerce | DTC, Amazon & Omnichannel
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I’m a Los Angeles–based VP of eCommerce (VP E-Commerce / VP eCommerce / VP Digital / Vice President, eCommerce / Vice President E-Commerce / VP Growth & eCommerce) who builds, grows, and scales beauty, personal care, and consumer brands.
I lead Digital and eCommerce teams and organizations across DTC, Amazon, retailer.com & marketplaces, delivering substantial revenue, profit, and brand equity growth as a respected team leader with profit-focused P&L ownership.
Feel free to reach out!
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Skills & Experience
Digital Marketing & eCommerce • DTC / D2C • Amazon • eRetail • Marketing Management • Marketing Strategy &
• Planning • Team Leadership &
• Coaching • P&L and Budget Ownership &
• Management • Agency, Vendor and Partner Management • Omnichannel Digital Marketing • Customer Acquisition • Customer Retention • LTV:CAC Management • Holistic Customer Journey &
• Lifecycle Marketing Strategy • Segmentation, Customer Cohort Nurturing &
• Personalization • Paid &
• Performance Marketing Channels • Earned Media Marketing Channels • Owned &
• Operated Marketing Channels • Paid Search (Google, MSN/Bing) • Paid Social (Meta, TikTok) • SEO &
• GEO • Display, Video &
• Programmatic • Social Commerce (Meta Shop, TikTok Shop, Pinterest) • Influencer &
• Creator Marketing (Instagram, TikTok) • Email Marketing &
• SMS • Affiliate Marketing • Subscription Member and Revenue Growth • Digital Storytelling • Performance TV Advertising • Podcast Advertising • AI Driven Marketing &
• Analytics • Brand Strategy &
• Creative • Attribution, CDPs &
• Analytics • Metrics, KPIs, ROAS &
• ROI • Net Profit, Net Contribution, EBITDA
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Shopify Plus • Klaviyo • Yotpo • Attentive • Recharge • Rebuy • Motion • Canva AI • Shoplift • Shogun • Zipify Pages • Optimizely • Black Crow AI • Boost AI Search & Filter • Firework • Vitals • Lucky Orange • MS Clarity • Hotjar • Loox • Instagram Shop • TikTok Shop • Semrush • ShareASale/AWIN • Commission Junction • Klarna • Gorgias • Zendesk • Kim AI Customer Support • Notion • Asana • JIRA • Triple Whale • Snowflake • Looker • Adobe Analytics • Google Analytics • Power BI • CDP • Amazon Vendor Central • Amazon Seller Central • Amazon Marketing Cloud • Helium 10 • Levanta • CEDCommerce • Mirakl • More
Performance-driven Digital Marketing & E-Commerce executive leader with substantial success growing leading beauty, wellness, lifestyle, and consumer brands, turning digital and eCommerce into a profit engine for brands and orgs.
Expert in building omnichannel strategies that accelerate customer acquisition, retention, and profitability across DTC, Amazon, and retail.com ecosystems.
Proven record of leading high-performing teams, managing full P&Ls, and transforming marketing organizations through data, creativity, and innovation.
Combines strategic leadership with hands-on execution experience across all digital marketing channels to deliver significant growth, scalable & sustainable infrastructure, and industry-leading digital experiences.
VP, Digital Marketing & eCommerce
Oct 2021 – Present
VP, Digital Marketing & eCommerce
May 2019 – Oct 2021
Sr. Director of Digital Marketing & eCommerce
Apr 2012 – May 2019
Rochester Institute of Technology (RIT) – Rochester, NY
Bachelor of Science (B.S.) in Marketing | Minors in Advertising & Psychology
