Seth Cable

Experienced Chief Marketing Officer with a demonstrated history of results. 10 years of marketing experience, specializing in digital marketing.

Expertise

• Team Supervision • Website Development • Digital & Traditional Marketing Expertise • Google Ads Certified • WordPress • SEO Management • Marketing Plan Development • Sales and Marketing Training • Team Formation

Began my career in advertising sales. Traveled nationally to various mid to large sized companies selling programs that included Google Ads, Web Design, SEO and Social Media Services. In order to have an extensive knowledge of these programs, I trained with the product teams running these services.

From those trainings I developed a talent and passion for these products. I was able to transition seamlessly from sales to heading marketing departments. My current position saw several career highlights such as:

Managed a team of marketing professionals, with the overall goal of lead generation and increasing brand awareness • Provided extensive keyword research, built custom Google ad campaigns, with specific ad groups and designated ad copy, including extensions for each product line.

• Collected and presented extensive campaign reporting through Excel, that in the thirteen months since launch has resulted in a consistent 15 to 1 ROI.

• Re-designed the organization's main WordPress website. Designed, built, and launched two sister WordPress websites from scratch.

• Ran an extensive SEO overhaul of the main website. This resulted in the upward movement in most target keywords to page one or two of Google search results.

• Developed and maintained a social media presence, with a consistent content calendar across varied platforms.

Bachelor's Degree in Advertising and Broadcasting with a minor in Marketing.