Shaghayegh Cyrous
Product Designer
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About
Product and UX Designer, Visual Designer, and Lecturer (MFA) with over a decade of experience delivering impactful, user-centered design solutions from concept to production. I bring 3+ years of expertise in Product Design and UX/UI Design, combined with 10+ years of leadership in program management, civic engagement, and visual arts. My approach blends system-oriented design, focusing on creating seamless, intuitive experiences that drive user engagement and business growth.
With a strong foundation in user research, interaction design, and visual storytelling, I excel at crafting high-fidelity prototypes, scalable design systems, and innovative solutions. I thrive in collaborative environments, partnering with cross-functional teams from product managers, engineers, and stakeholders to bring creative ideas to life while ensuring inclusivity and cultural relevance. My work spans industries such as E-Commerce, Ed-Tech, Financial Services, Wellness, Fashion, Fitness, and Event Management.
I have collaborated with renowned organizations like Salesforce, White Light Inc., and the City of West Hollywood, as well as cultural institutions, including the Yerba Buena Center for the Arts and the Asian Art Museum. Driven by a passion for bridging cultural gaps and fostering innovation, I am dedicated to creating meaningful designs that inspire & empower users worldwide.
Experience
Product Designer
Conga Kids, Los Angeles, CA 06/2021–Present
- Spearheaded the redesign and rebranding of the digital platform, achieving a 77% increase in customer acquisition and a 25% boost in sales for FY 2023/24.
- Directed a comprehensive rebranding initiative, increasing brand visibility by 66% & driving significant website traffic.
- Improved information architecture and interaction design strategies, enhancing user engagement by 45% and user satisfaction by 20%.
- Conducted user research and competitive analysis to prioritize pain points, leading to a 60% improvement in engagement through targeted solutions.
Product Designer
Flip & Floss, Remote 06/2024–10/2024
- Redesigned the Flip & Floss website, aligning usability and aesthetics with the mission to empower 1M kids in financial literacy.
- Implemented strategic design solutions, exceeding stakeholder expectations and elevating the financial education user journey.
Lead Product Designer
Human City, Remote 10/2023–03/2024
- Reengineered the reporting system, enhancing alerts, notifications, and micro-interaction features, driving a 20% increase in user engagement.
- Identified a pivotal user feature, improving satisfaction by 30%, and earning high client praise.
- Applied design thinking to resolve pain points and optimize the overall user experience.
CloSet, MeetLink, House 2 Home, Los Angeles, CA 12/2022–10/2023
- Designed an AI-powered wardrobe management feature for CloSet, reducing user spending by $650 annually and saving users 7 hours weekly.
- Improved user onboarding for MeetLink, streamlining connections and enhancing user flow.
- Created an AI-powered virtual stylist tool for House 2 Home, boosting user satisfaction by 30% and increasing product sales by 45%.
UX Researcher 05/2017-06/2021
White Light Inc., Sales Force Tower, San Francisco, CA
- Conducted qualitative and quantitative research to inform design decisions based on the movement patterns of 864,816 residents.
- Developed data-driven solutions, segmenting San Francisco into 10 zones based on daily activity.
- Collaborated on curating 100+ videos for seamless integration in large-scale visual installations.
Education
Certification, User Experience and User Interface (UX/UI), SpringBoard, San Francisco, CA, 2022Master of Fine Arts Social Practice, California College of Arts, San Francisco, CA, 2017
Bachelor of Arts, Visual Studies, University of Science and Culture, Tehran, Iran, 2010
Associate Degree, Graphic Design and Marketing, Science and Culture, the University of Tehran, Tehran, Iran, 2006
Other Professional Experiences
Board Member, Director of Programming 03/2019-3/2022
Clarion Alley Mural Project, San Francisco, CA
Programming & Communications Manager 08/2018-03/2021
Aggregate Space Gallery, Oakland, CA
Civic Engagement Coordinator 08/2017-07/2018
Yerba Buena Center for the Arts, San Francisco, CA
Artist and Curator, Freelancer 01/2008-Present
Curated and exhibited international exhibitions at venues such as the British Museum of London, Sales Force Tower, Asian Arts Museum of San Francisco, City of West Hollywood, Performance Art Museum of Los Angeles, Tehran Moca, Soundwave Biennial of San Francisco, IAM-Institut für Alles Mögliche of Berlin and more.
Education
Education
Certification, User Experience and User Interface (UX/UI), SpringBoard, San Francisco, CA, 2022Master of Fine Arts Social Practice, California College of Arts, San Francisco, CA, 2017
Bachelor of Arts, Visual Studies, University of Science and Culture, Tehran, Iran, 2010
Associate Degree, Graphic Design and Marketing, Science and Culture, the University of Tehran, Tehran, Iran, 2006
