Shannon Wells
Business Development & Sales Veteran
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About
Business Development & Sales Veteran with the experience necessary to make great things happen. I am seeking the right opportunity with a carefully chosen Company to continue my highly successful career. I help build high-performance Enterprise & Franchise organizations, recognized for transforming underperforming sales teams into high-growth success, closing complex deals, and building repeatable systems that generate consistent top-of-funnel, full pipeline, and predictable conversions.
Experience
Business Development / Franchise Consultant - TopFire Media / Full Spectrum Franchise Consulting - Chicago, IL
(2024-01 - 2026-01)
- Drove franchise candidate acquisition and deal closure for emerging and growth-stage major brands
- Led consultative sales process from lead qualification through signed agreements
- Partnered with marketing teams to align inbound lead flow with conversion strategy
- Advised brands on expansion strategy, territory development, and growth positioning
Director of Business Development & Partner Programs - LeadGen.com / Josephson Venture Marketing Agency - New York, NY
(2022-01 - 2024-01)
- Built and scaled a partner program that became a primary revenue driver
- Generated new business through strategic alliances and referral channels
- Closed B2B marketing and lead generation deals with long-term contract value
- Improved client acquisition efficiency by refining targeting and conversion systems
Program Manager - Insource Leads - Dallas, TX
(2018-01 - 2021-01)
- Managed 12–15 major international brands across lead generation programs
- Designed onboarding strategy, messaging frameworks, and campaign execution plans
- Led weekly performance optimization calls, increasing campaign ROI and retention
- Supervised sales reps responsible for booking high-level decision-maker meetings
Regional Director - Jan-Pro Cleaning Systems - Tulsa, OK
(2013-01 - 2017-01)
- Tripled annual revenue and franchise unit count in under 3 years
- Rebuilt sales and operations infrastructure in a previously underperforming region
- Implemented scalable franchise recruitment and onboarding systems
- Drove market expansion through local strategy and direct sales leadership
Regional Director - Jani-King International - Tulsa, OK
(2007-01 - 2013-01)
- Led operations across 8 departments, 4 managers, and 160 franchise owners
- Managed service delivery for 800+ client accounts monthly
- Consistently exceeded growth targets in both contract sales and franchise sales
- Recruited and onboarded 80+ new franchise owners
Commercial Real Estate Manager - Tulsa, OK
(1997-01 - 2006-01)
- Managed client portfolios, provided financial solutions
- Built long-term client relationships with strong sales performance


