Shelly Camara

Experienced optical management professional with 20+ years in optical operations, healthcare administration, team leadership, patient experience, sales performance, and revenue growth. Proven record managing optical teams and multi-location operations, developing staff, improving business performance, managing inventory and vendors, and partnering with optometrists to deliver exceptional patient care.

Optometry Clinic Manager at RMU Eye Institute – Rocky Mountain University Health Clinics (2024-01 – Present)

• Direct daily operations of a high-volume optometry clinic, including optical services, staffing, scheduling, inventory, vendors, patient flow, and financial performance.
• Lead and develop staff, students, and providers through training, mentorship, performance expectations, and accountability.
• Monitor revenue, patient volume, collections, KPIs, insurance activity, and operational trends to drive growth and efficiency.
• Manage insurance contracting, credentialing, payer relationships, claims, and reimbursement initiatives.
• Oversee optical inventory, purchasing, vendors, equipment, facilities, and operating expenses.
• Partner with optometrists and healthcare professionals to expand services and improve patient access and experience.

Optical Manager at Walmart (2024-10 – 2024-12)

• Managed daily optical operations, including sales, patient service, inventory, scheduling, compliance, and team development.
• Trained and coached optical staff to achieve sales and patient-care goals.
• Managed eyewear inventory, frame selection, merchandising, ordering, and dispensing.
• Collaborated with optometrists and staff to provide a seamless experience from examination through eyewear selection and dispensing.

Director of Stores at Standard Optical (2023-11 – 2024-10)

• Directed operations and performance across 14 optical locations, including sales, staffing, inventory, doctor scheduling, compliance, and employee development.
• Evaluated revenue, KPIs, and business trends using Power BI and Acuity reporting to develop performance action plans.
• Recruited, trained, coached, and held store managers accountable for operational and sales performance.
• Managed vendor relationships, inventories, expenses, and loss-prevention initiatives.
• Provided hands-on optical support, including insurance verification, eyewear sales, patient flow, adjustments, repairs, and contact lens training.

District Manager / Office Manager at Standard Optical (2013-02 – 2023-08)

• Managed and supported multiple optical locations, developing staff and implementing company-wide training programs.
• Consistently exceeded revenue goals, including a 20% revenue increase in 2021 at the Lehi location.
• Managed high-volume optical operations, staffing, patient service, sales, inventory, and insurance.
• Participated in company leadership initiatives, optical management meetings, Vision Expo, and employee-benefit events.

Store Manager at Standard Optical – Provo (2006-10 – 2013-02)

• Managed a high-traffic optical location and increased average monthly revenue from $62,000 to $97,000.
• Consistently exceeded refractive surgery goals, achieving a record 38 surgical eyes in one month.
• Developed staff, managed daily operations, and maintained a strong patient-centered environment.

Optician, Ophthalmic Assistant, and Refractive Surgical Coordinator at Various Optical & Ophthalmic Providers (1996 – 2006)

• Optician, Ophthalmic Assistant, and Refractive Surgical Coordinator with experience in optical sales, insurance, patient care, diagnostic testing, LASIK coordination, scheduling, and clinical operations.

Bachelor's Degree in Public Health – Brigham Young University – Provo, Utah

Associate of Arts – Big Bend Community College – Moses Lake, Washington