Stavros Demetri

Senior SaaS sales and account management professional with 10+ years across legal tech, IT services, SaaS, and digital transformation. Proven ability to drive new business, grow existing accounts, and improve processes within fast-paced, high-growth environments. Experienced in managing full sales cycles, executing account strategies, delivering high-impact discovery, and aligning cross-functional teams to solve customer problems.

Known for consultative communication, strong commercial acumen, and building long-term relationships with enterprise clients.

Account Executive, URBA360 at Coface (2023-01 – 2025-01)

Managed a territory of SMB–mid-market accounts, executing account strategies to expand adoption of URBA360 and strengthen renewal outcomes.

• Generated net-new pipeline through outbound prospecting and strategic enterprise research
• Owned the full sales cycle from discovery to negotiation for customers across Arizona
• Consulted with clients on trade credit risk use cases, aligning solutions to financial workflows
• Collaborated with underwriting, marketing, and operations to streamline deal execution
• Maintained rigorous pipeline accuracy and monthly forecasting discipline
• Exceeded meeting, activity, and pipeline coverage expectations consistently

Account Executive at Accelerance (2022-01 – 2023-01)

Built and executed sales strategies targeting CTOs, CIOs, founders, and product leaders. Managed full-cycle sales for nearshore/offshore engineering services across the U.S.

• Built and executed sales strategies targeting CTOs, CIOs, founders, and product leaders
• Managed full-cycle sales for nearshore/offshore engineering services across the U.S.
• Conducted technical discovery to match clients with vetted global development teams
• Led contract negotiations and aligned stakeholders across engineering and procurement
• Worked cross-functionally with delivery and partner success teams to ensure project readiness
• Drove pipeline growth through outbound efforts, events, and partner channels
• Maintained high forecast accuracy and disciplined CRM hygiene

Senior Account Executive (Legal Tech) at DocSolid (2021-01 – 2022-01)

Rehired to lead sales of the company's new legal document scanning and workflow platform. Executed account expansion strategies within AmLaw and Fortune 500 legal departments.

• Rehired to lead sales of the company's new legal document scanning and workflow platform
• Executed account expansion strategies within AmLaw and Fortune 500 legal departments
• Ran value-based discovery with IT, Records, KM, and legal operations leaders
• Delivered tailored demos and ROI discussions aligned to security, compliance, and workflow needs
• Partnered with implementation teams to ensure adoption and long-term account health
• Developed repeatable messaging for new GTM initiatives across the legal vertical
• Strengthened competitive positioning within complex legal tech evaluations

Account Executive at delaPlex (2020-01 – 2021-01)

Sold outsourced engineering and digital transformation services to retail and CPG enterprises. Conducted deep discovery to understand operational challenges and technical requirements.

• Sold outsourced engineering and digital transformation services to retail and CPG enterprises
• Conducted deep discovery to understand operational challenges and technical requirements
• Facilitated alignment between client executives and nearshore/offshore delivery teams
• Managed multi-threaded sales cycles with product, ops, and IT stakeholders
• Created business cases supporting modernization and digital workflow improvements
• Maintained pipeline health across multiple concurrent enterprise evaluations
• Consistently surpassed activity and new opportunity generation benchmarks

Business Development Manager at Girikon (2018-01 – 2020-01)

Drove demand generation for Salesforce-centered IT services and digital marketing solutions. Executed outbound campaigns, email sequences, SEO initiatives, and industry nurture tracks.

• Drove demand generation for Salesforce-centered IT services and digital marketing solutions
• Executed outbound campaigns, email sequences, SEO initiatives, and industry nurture racks
• Qualifying and developing pipeline for mid-market and enterprise sales teams
• Partnered with delivery to align proposals with technical scope and resource requirements
• Elevated brand visibility through targeted messaging and optimized outreach programs
• Supported revenue operations by improving lead routing and reporting accuracy
• Helped refine GTM positioning for consulting and managed service offerings

Business Development Manager at DocSolid (2014-01 – 2018-01)

Built the original pipeline generation engine supporting the legal tech sales team. Executed high-volume outreach, events, and targeted campaigns within AmLaw firms.

• Built the original pipeline generation engine supporting the legal tech sales team
• Executed high-volume outreach, events, and targeted campaigns within AmLaw firms
• Coordinated closely with sales leadership to prioritize high-value targets
• Delivered early-stage discovery and qualification for enterprise opportunities
• Helped shape GTM messaging, collateral, and product positioning
• Supported marketing initiatives including email campaigns and SEO optimization
• Became a foundational contributor for the company's legal market penetration strategy

Business Development Representative at AvePoint (2012-01 – 2013-01)

Prospected and qualified opportunities for SharePoint and Microsoft ecosystem solutions. Executed targeted outreach to IT and transformation leaders.

• Prospected and qualified opportunities for SharePoint and Microsoft ecosystem solutions
• Executed targeted outreach to IT and transformation leaders
• Scheduled discovery and demos for enterprise AEs across North America
• Maintained high activity levels and exceeded SQL targets
• Collaborated with product teams to refine technical messaging
• Supported pipeline acceleration efforts through targeted nurture sequences
• Helped improve team processes and outreach effectiveness

Diploma in Multimedia – Westminster College

BA Degree in Film Studies – Buckinghamshire University

MA in Human Resources & Employment Law – Arizona State University (2026-01)