Stephanie Rivera

CPG brand management and marketing leader, experienced in growing consumer brands through brand strategy, portfolio initiatives, consumer insights, innovation, commercialization, and integrated marketing.

Experience spans food, consumer products, and mission-driven organizations, including Filippo Berio, where I managed positioning, consumer insights, and growth initiatives for a nationally distributed olive oil brand.

DIRECTOR, BRAND & MARKETING at URBAN RESOURCE INSTITUTE (2019 – 2026)

Led enterprise brand and integrated marketing strategy across a mission-driven organization with multiple program areas.

• Oversaw annual marketing planning, audience segmentation, integrated campaigns, and brand initiatives.
• Partnered with executive leadership and program leads to develop marketing strategies supporting organizational growth and fundraising.
• Shaped brand positioning and creative direction across digital, print, social, web, OOH, events, and partnerships with the use of data-driven program metrics, research, and audience insights to inform campaign messaging and brand content.
• Managed marketing budgets, cross-functional teams, agency/consultant relationships, vendors, and competing priorities across multiple concurrent initiatives.

BRAND MANAGER at FREDERICK GOLDMAN, INC. (2015 – 2016)

Managed brand marketing strategy for the $30M+ ArtCarved® portfolio of engagement rings and wedding bands.

• Led annual brand planning across positioning, product lines, and omnichannel campaigns to support long-term portfolio growth.
• Oversaw the cross-functional rollout of the 2015 Vintage Heritage Collection, generating $6M in incremental sales revenue.
• Partnered with Sales to sustain core product lines and drive new launches, applying consumer insights to retail advertising and promotional strategies across key accounts.
• Directed go-to-market execution, coordinating with Product Development, Sales, Merchandising, and external agencies.

BRAND MANAGER at FILIPPO BERIO (2011 – 2015)

Managed day-to-day brand marketing, integrated brand strategy, and growth initiatives for a nationally distributed olive oil brand.

• Repositioned the legacy brand in partnership with Marketing Research and the brand agency, contributing to 15% sales growth and a 30% increase in brand awareness.
• Developed integrated marketing campaigns across television, print, digital, retail, PR, experiential, social, and influencer channels, including a 250+ creator ecosystem across 15 U.S. markets.
• Managed the development and rollout of new packaging across the olive oil portfolio, incorporating founder imagery, bolder branding and product descriptions, updated artwork, and a more ergonomic bottle to strengthen differentiation and bring the brand story to life at shelf.
• Oversaw go-to-market activation for Organic, Delicato, and Robusto olive oil varieties, translating product and portfolio strategy into consumer-facing marketing to expand the portfolio and reach new consumers.
• Leveraged ACNielsen and IRI (now NielsenIQ and Circana), consumer research, and competitive intelligence to identify growth opportunities, inform portfolio strategy, and guide marketing and go-to-market decisions.
• Partnered with Sales to translate consumer and market insights into retailer and commercial opportunities.
• Built strategic brand partnerships to expand consumer reach, strengthen brand affinity, and create new opportunities for consumer engagement and growth.

ASSOCIATE BRAND MANAGER / ASSISTANT BRAND MANAGER at FILIPPO BERIO (2007 – 2011)

• Analyzed ACNielsen and IRI (now NielsenIQ and Circana) data to evaluate consumer, category, competitive, sales, pricing, and promotional performance, using insights to inform brand planning, marketing decisions, and growth opportunities.
• Managed key components of brand planning, brand messaging, visual creative, consumer research, product launches, retail programs, media planning, marketing execution, and retailer and sales support.

ACCOUNT EXECUTIVE at PUBLIC NEW YORK (2006 – 2007)

REGIONAL FIELD MANAGER at EURO RSCG 4D IMPACT (HAVAS) (2005 – 2006)

MBA in MARKETING – GEORGIA STATE UNIVERSITY

BS in PSYCHOLOGY – FLORIDA A&M UNIVERSITY