Steve Gershen

Mobile Product Manager with strong expertise in end-to-end digital platform delivery across regulated environments, driving product strategy, compliance, and scalable growth. Proven ability to translate data into actionable insights using analytics and A/B testing to optimize user journeys and business outcomes. Skilled in leading cross-functional teams to deliver high-impact, KPI-driven roadmaps with measurable gains in engagement, retention, and conversion.

Adept at blending product, UX, and technology to build compliant, customer-centric solutions at scale.

"IGT / Everi | Remote | Digital Product Manager May 2025 – April 2026 Mobile Product Manager specializing in regulated gaming environments, leading end-to-end platform delivery across compliance, geolocation, UX, API integrations, and KPI-driven roadmaps across multiple Tribal gaming properties.

● Led end-to-end delivery of a Player Account Management platform across 2+ Tribal properties, achieving 95%+ on-time compliant releases with zero regulatory violations.

● Drove first-to-market go-to-market execution, helping position Tribal properties ahead of competitors and strengthen market leadership.

● Partnered with BI teams to build Databricks-powered predictive dashboards, turning operational data into actionable insights for product and business decisions.

● Redesigned mobile onboarding and KYC journeys with UX teams in Figma, reducing drop-off by 35%, increasing KYC completion by 28%, and cutting time-to-first-bet from 9+ minutes to under 3 minutes.

● Built automated error reporting, alerting, and KPI reporting frameworks that reduced mean time to resolution by 40% and improved roadmap prioritization.

● Developed training materials and operational resources that reduced support escalations by 30% and improved 30-day retention by 22%.

Solü Technology Partners | Contractor, Pennsylvania | Senior Digital Project Manager 2024 – 2025

● Supported Pennsylvania Lottery digital platforms, system enhancements, and reporting as part of the PMO management team.

● Served as SME for analytics and back-office reporting, streamlining defect resolution by 20% and improving platform reliability.

● Oversaw daily transaction-processing platforms, improving user satisfaction by 15% through UX enhancements and vendor collaboration.

● Led product and marketing integration efforts for new digital offerings, supporting seamless launches and 10% growth in platform adoption.

● Defined testing and deployment protocols for system upgrades, ensuring 100% compliance with regulatory and performance standards.

Light & Wonder May 2010 – Jan 2024

Oct 2022 – Jan 2024: Senior Digital Product Manager

● Led product management for digital iGaming platforms serving millions of players across mobile and web.

● Owned player account management, wallet systems, security, and game delivery for SaaS-based digital gaming platforms.

● Improved retention by 12% and usability by 18% through data-informed product enhancements and platform optimization.

● Directed cross-functional UX improvements that increased engagement by 15%.

● Prioritized features based on player feedback, market trends, and regulatory requirements to deliver scalable solutions aligned with business goals.

Jan 2022 – Oct 2022: Senior Product Manager

● Managed business development and marketing strategies for retail solutions and go-to-market campaigns across North American lottery markets.

● Streamlined sales and deployment cycles through product demos, training, and data-driven reporting, boosting deployment efficiency by 30% and customer retention by 18%.

● Grew retailer networks across key jurisdictions, resulting in 25% market share growth and sustained partnership revenue.

● Designed a retail solution prototype showcased at industry conferences, increasing retailer interest by 15%.

● Led business development for Retail Solutions, collaborating with development, lottery, and senior management to deliver a 20% increase in regional adoption.

Jun 2015 – Jan 2022: Senior Digital Product Manager

● Led digital product strategy for lottery gaming, digital signage, retail solutions, and major launches across North America and Europe.

● Directed cross-functional collaboration across product, engineering, marketing, and operations, achieving 95% on-time delivery while maintaining budget discipline.

● Led end-to-end development of a lottery-gaming system that increased market share by 18%.

● Launched a digital signage marketing platform that improved usability by 30% and strengthened in-store promotional effectiveness.

● Spearheaded self-service retail solutions that increased user adoption by 12% and improved customer satisfaction.

May 2010 – Jun 2015: Senior Creative Digital Developer – Team Lead

● Launched and led a new creative services department for digital media marketing and gaming across North America and Europe.

● Built creative services operations from the ground up, driving a 40% increase in brand awareness and market visibility.

● Scaled team capacity by 100% through hiring and resource planning, while doubling client retention.

● Built standardized documentation, agile workflows, and asset management processes, reducing turnaround time by 25%.

● Increased loyalty program traffic by 30% through operational improvements and omnichannel marketing support."

Project Management