Steven Sorkin

Experienced automotive sales and operations leader with 27+ years across luxury and mainstream dealerships, including MercedesBenz, Bentley, and RollsRoyce, and recent owner-operator/GM responsibility. Proven ability to drive showroom and digital sales, manage end-to-end F&I processes, and own P&L while implementing CRM and process improvements to increase conversion and retention. Skilled at training and leading teams, negotiating vendor contracts, and delivering whiteglove service to highnetworth clients.

Outside Sales Executive at Integrity Warranty (2026-04 – Present)

• Focused on auto dealerships and marketed service contracts, GAP coverage and ancillary products.
• Developed long-term relationships with dealer principals and F&I managers.
• Used CRM tools to track activities and manage pipeline.

Owner Operator/F&I/GM at Autozap Investments (2022-03 – 2026-02)

• Served as owner-operator overseeing dealership operations, P&L responsibility, and general management duties.
• Managed F&I processes end-to-end: structured deals, presented finance and warranty options, and ensured regulatory and compliance standards were met.
• Led hiring, training, and performance management of sales and operations staff; implemented policies and workflows to improve efficiency and customer satisfaction.
• Directed inventory acquisition, vendor negotiations, and vehicle delivery logistics to optimize stock mix and turnaround.
• Established CRM and reporting practices to monitor sales performance, profitability, and drive repeat business.

Bentley/Rolls Royce Sales Representative at Post Oak Motor Cars (2020-03 – 2022-01)

• Delivered white-glove, concierge-level sales for Bentley and Rolls-Royce clientele, tailoring vehicle sourcing, personalization, and delivery to ultra-high-net-worth customers.
• Managed end-to-end sales process including bespoke vehicle configurings, discreet negotiation, and coordination with service and delivery teams to ensure exceptional ownership experience.
• Built and maintained exclusive client relationships through personalized outreach, post-sale care, and referral cultivation.

Sales Representative/Internet Sales Manager at Mercedes Benz Greenway (2010-03 – 2020-02)

• Sold MercedesBenz vehicles and managed the dealership's internet sales channel, overseeing lead response, online listings, and digital customer interactions.
• Managed a high-volume internet lead pipeline and optimized follow-up workflows to improve lead-to-sale conversion and customer engagement.
• Trained and coached sales staff on CRM best practices, virtual demonstrations, and digital sales techniques to elevate team performance.
• Negotiated pricing and finance solutions, prepared contracts, and coordinated with F&I and service departments to ensure smooth delivery and high customer satisfaction.
• Implemented process improvements to reduce lead response time and increase retention through targeted follow-up and relationship management.

Sales Representative at Star Motor Cars (1999-11 – 2010-02)

• Sold new and pre-owned MercedesBenz vehicles by matching customer needs to model features and finance options, increasing showroom conversion.
• Negotiated pricing and finance packages, prepared contracts, and ensured compliance with dealership and manufacturer policies.
• Built and maintained client relationships with proactive post-sale follow-up, driving repeat and referral business.
• Managed CRM records, prospected leads, conducted vehicle demonstrations and test drives, and coordinated with service and parts teams to resolve customer issues and boost satisfaction.

Bachelor of Business Administration (B.B.A.) in Marketing – Sam Houston State University (1994-07 – 1998-08)