Susan Kaloki

Analytical and results-driven professional with a strong foundation in graphic design and market engagement, transitioning into a market research role. Proven ability to analyze consumer behavior, identify market trends, and support data-driven decision-making. Demonstrated experience in customer engagement, visual communication, and campaign support.

Known for adaptability, creativity, and attention to detail. Seeking to contribute research and analytical skills to support impactful marketing strategies.

Research Assistant - Senses Hub

(2025-05 - 2025-08)

• Collected and validated research data during vision camps through patient interviews and questionnaires using KOBO Toolbox.
• Digitized optometrists' examination forms into Google Sheets, performing data entry, cleaning, and validation before final submission.
• Supported registration, informed consent, and logistics during community-based vision camps.
• Collaborated with multidisciplinary teams to evaluate the DOT Glasses distribution model, improving access to affordable eyeglasses.

Market Researcher - Burn Factory Ltd, Kenya - Kenya

(2024-04 - 2025-05)

• Gathered data through surveys, interviews, focus groups and other methods.
• Analyzed market trends, demographics and consumer behavior using statistical methods.
• Built and maintained relationships with clients, understanding their needs and research goals.
• Developed reports summarizing findings and presenting them to stakeholders.

Graphic Designer - Suman Shakti (EPZ) Ltd, Kenya - Kenya

(2019-01 - 2023-12)

• Collaborated with marketing teams to develop visual content for advertisements and branding campaigns.
• Conducted visual market trend analysis to ensure designs met current consumer preferences and brand positioning.
• Created over 200 custom illustrations, infographics, and layouts aligned with market data.
• Used Adobe Photoshop and Illustrator to enhance consumer engagement through design consistency and quality.
• Improved user experience and brand recall through targeted visual campaigns, contributing to a 15% increase in customer interaction rates.

Designer - Jamia Mall, Nairobi (CBD) - Nairobi

(2017-11 - 2018-03)

• Engaged directly with customers to gather feedback on design preferences and style trends.
• Designed custom African attire based on client needs, improving client satisfaction and repeat business by 20%.
• Provided front-line support to customers, contributing qualitative insights to store merchandising decisions.
• Played a key role in enhancing in-store layout and product placement strategies.

Certificate - Graphic Design - Dima College – Nairobi, Kenya (2015-01 - 2015-09)

KCSE - Sengani Girls High School (2011-01 - 2014-11)

KCP - Rombo Girls Primary School (2002-01 - 2010-11)