Terri Ashment

Award-winning Account Executive and Field Sales Trainer with 15+ years scaling nutraceutical and wellness sales through field and territory training, consultative selling, and key account growth. Delivered a 35% category revenue increase, built a 600+ client wellness practice, and brought products to national audiences on QVC. Trusted brand ambassador and subject matter expert in natural medicine, herbalism, and integrative nutrition.

National Field Sales and Education Training Specialist - EuroPharma - Green Bay, WI

(2017-07 - 2026-07)

• Acted as territory account executive for the award-winning Terry Naturally brand, driving field sales, positioning, and revenue across 100+ premium nutritional supplement formulations throughout the Western U.S., under natural-products industry pioneer Terry Lemerond.
• Led field and territory sales training, delivering dynamic education programs, live presentations, and in-store aisle coaching to key retail stakeholders, staff, and consumers, directly elevating product adoption and partner sales.
• Served as subject matter expert on natural medicine, herbalism, and clinical nutrition, using consultative selling to build trust and long-term brand loyalty with retail partners.
• Traveled extensively to lead regional events, educational dinners, and sales expos, optimizing territory footprint and key account performance.

Sales Ambassador - B.E. Natural Brand - San Diego, CA

(2022-05 - 2023-07)

• Spearheaded direct-to-consumer sales strategies within high-traffic retail venues, driving immediate brand recognition and product velocity.
• Executed interactive live product demonstrations, converting high-volume prospective customers into long-term brand advocates.

Wellness Department Manager - Earth Fare - Fort Wayne, IN

(2016-07 - 2017-07)

• Managed department operations across vitamin, beauty, and specialty categories, coordinating 175 product vendors and driving a 35% increase in total category sales over the prior year.
• Directed daily operations including inventory forecasting, procurement, receiving, invoicing, pricing strategy, and planogram execution.
• Led employee scheduling and performance management while executing weekly promotions, quarterly inventory audits, and major retail events.
• Outperformed 39 regional locations to win the corporate Weleda Products Sales Contest.

Founder & Managing Director - NuCentury Inc. (dba NuCentury Therapy) - Billings, MT

Built and operated a health and wellness practice from the ground up, delivering holistic fitness, nutrition, and therapeutic care to a clientele of over 600 active accounts.

• Generated recurring revenue through organic customer acquisition, referral funnels, and targeted community health workshops.
• Served as a media spokesperson on wellness topics, earning features in 4 print publications and a television broadcast for innovative clinical work.

Founder & Operator - NuCentury, Inc. (dba Freehand Art Products) - Logan, UT

• Founded and operated a 2-location product business developing, manufacturing, and distributing freehand art products direct-to-consumer and through retail channels.
• Launched 3 new consumer products from concept to market and established wholesale distribution to scrapbook and craft retail stores.
• Demonstrated products live on QVC, achieving a sell-out initial launch and earning the Product Award of Excellence – Runner Up.

Bachelor of Science (B.S.) - Business Management - Western Governors University

Certified Personal Trainer (CPT) - National Academy of Sports Medicine (NASM)

Board Certified Massage Therapist - Utah College of Massage Therapy