Vanessa Sorenson
Director of Product Marketing
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About
Seasoned product marketing leader with over 12 years of experience in B2B software, including more than three years in a leadership capacity.
Experience
Known for driving go-to-market strategies, crafting impactful messaging, and enabling sales teams to accelerate adoption, increase pipeline, and support long-term brand growth. Expertise spans defining buyer personas, aligning cross-functional teams, and translating complex product value into clear, differentiated narratives. Success leading marketing efforts through periods of rapid growth at early-stage SaaS companies, partnering closely with executive leadership on product roadmaps, pricing, and positioning.
Skilled in mentoring teams, producing high-quality content across channels, and leveraging market insights to influence strategy and drive measurable results.
Education
Bachelors of Art in New Media from SUNY Purchase College. Graduated Magna Cum Laude.
Pragmatic Marketing: Level Six Certification
Product Marketing Alliance Leadership Certification
