Veronica Lazzarinetti

I am deeply grateful to have contributed to the growth of the beauty and cosmetics industry over the past two decades. My experience spans product sales, brand representation, customer relationship management, visual merchandising, and coordinating special events designed to generate excitement and elevate brand visibility. Through a strong combination of skills, industry knowledge, and a dedicated work ethic, I have built a consistent record of delivering exceptional results, exceeding sales targets, and driving sustained revenue growth.

I am now seeking an opportunity with a company that values expertise and performance, where I can leverage my experience while continuing to grow professionally and pursue my passion for the industry.

Sales Training Manager at ELEMIS (2021-01 – 2025-01)

• Pioneered and launched the ELEMIS business in Sephora across Orange County and San Diego.
• Built the business from zero to a high percentage growth within the first year, establishing a strong foundation for sustained regional performance and market presence.
• Owned regional sales and education strategy across Sephora, Ulta, and Nordstrom Orange County and San Diego locations, driving brand visibility, adoption, and consistent sellthrough.
• Lead and mentor a team of 7 Market Specialists, consistently achieving $125+ in sales per hour.
• Built and nurtured strong partnerships with Sephora, Ulta, and Nordstrom Store Leaders, District Managers, Regional Managers, and FSC partners ensuring alignment on goals and execution.
• Drove increases in basket penetration through education-led selling, strategic upselling, and personalized product recommendations during regular in-store visits.
• Consistently exceeded sales goals, through impactful in-store execution.
• Oversaw visual merchandising.
• Delivered monthly product knowledge and sales training to 100+ retail associates, improving selling confidence and product sell-through.
• Planned and executed 15+ in-store events per quarter, exceeding sales targets and consistently surpassing ROI expectations.

Operations Coordinator at OCEAN BARRIERS ENVIRONMENTAL (2020-01 – 2021-01)

• Handled day-to-day operations, including customer relations, payroll and staffing
• Sales of installations and barriers
• Managed client meetings and communication
• Managed staff scheduling
• Handled operational issue resolution

Aesthetician/Manager at THE ORGANIC PHARMACY (2015-01 – 2019-01)

• Proven track record of increasing revenue
• Built a strong clientele book
• Built strong relationships with department managers and staff
• Set up two monthly events in the spa room
• Provide aesthetic services while generating new clients/revenue
• Planned and executed events efficiently and successfully
• Worked directly with the buying and head office to get the stock and tools necessary to consistently drive results

Sole Proprietor at STUDIO DI BELLEZZA (2013-01 – 2017-01)

• Ran successful small business as sole proprietor.
• Built and maintained all clientele and vendor relationships.
• Provided aesthetic services to a wide array of clientele.
• Contour Tanning, Sugar waxing, Eyelash Extensions, Lash Tint, Hair Extensions, Hair Systems.

Cosmetology – Paul Mitchell (2000-01 – 2002-01)

Makeup Artistry – Empire Academy of Makeup (2009-01 – 2009-01)

Esthetician – Marinello Beauty School (2011-01 – 2011-01)

Leadership – Choice Center (2012-01 – 2014-01)

– Land Mark Education (2014-01 – 2015-01)