Victoria Cook

Serving as the Director of Guest Operations for premium vacation rentals for years has developed my skills in leadership, project management, data analytics, guest services, hospitality, optimizing revenue, and client acquisition. I have also owned and operated my Digital Marketing firm, Two Elevens, for years, a role that requires tenacity, curiosity, and the ability to pivot for my client's needs. I'm highly skilled in Social Media and Email Marketing, as well as advertising and content creation.

Operations/Co-Host Manager, Happy Home Styling Vacation Rentals

December 2023 - February 2025

• Managed a team of co-hosts, providing oversight and support to ensure exceptional guest experiences for clients’ vacation properties on platforms including Airbnb, VRBO, and Booking.com
• Developed and implemented strategies to improve guest satisfaction and streamline operations, increasing positive reviews and repeat bookings.
• Oversaw property management tasks, including cleaning, maintenance, guest communication, and conflict resolution.
• Utilized CRM software to manage property information and maintenance tasks, track booking trends, and optimize marketing efforts.
• Created repeatable processes for pre-check-in and post-checkout, vendor hiring and management, listing optimization, on-boarding and off-boarding clients, tracking maintenance, and company-wide language for guest communication.
• Optimized client revenue by tracking market pricing to optimize listing performance using specialty software like AirDNA and PriceLabs
• Conducted regular training sessions for team members, enhancing their skills in customer service, problem-solving, and platform-specific operations.
• Collaborated with property owners to understand their needs and provide tailored service, resulting in long-term partnerships and increased property listings.
• Acquired new clients by contacting potential property owners through cold calls and personalized pitches.

Co-Host, Happy Home Styling Vacation Rentals

October 2022 - December 2023

• Managed a portfolio of vacation rentals across Airbnb, VRBO, and Booking.com, ensuring high standards of cleanliness, maintenance, and guest satisfaction.
• Handled guest inquiries, reservations, and check-ins/check-outs, maintaining a seamless communication process and resolving issues promptly.
• Coordinated with cleaning and maintenance teams to prepare properties between guests, ensuring timely and high-quality turnover.
• Monitored guest reviews and feedback, identifying areas for improvement and implementing changes to enhance guest experience.
• Used CRM tools to systematically track guest interactions and preferences, contributing to personalized and memorable stays.

Owner, Two Elevens Creative Marketing

June 2022 - Present

• Founded and managed a successful digital marketing firm specializing in social media, brand development, email marketing, web design, and content creation.
• Developed and executed comprehensive digital marketing strategies for clients, resulting in increased brand visibility and customer engagement.
• Developed and executed social media campaigns featured in the NY Times, PBS, Lincoln Center, Global Citizen, Times Square, Playbill, BroadwayWorld, The Washington Post
• Established and maintained strong relationships with clients, ensuring their needs and goals were met and exceeded.
• Analyzed market trends and competitor strategies to identify opportunities for growth and innovation.
• Utilized data-driven insights to optimize marketing campaigns.

Co-Owner and Digital Marketing Specialist, Find The Network

June 2018 - June 2022

• Implemented and managed social media campaigns to increase brand awareness and engagement.
• Led a team of creative professionals to deliver high-quality marketing campaigns and projects on time and within budget.
• Developed and executed email marketing campaigns to nurture leads and drive conversions.
• Created and optimized content for various digital channels, including blogs, social media, and websites.
• Collaborated with cross-functional teams to ensure consistent brand messaging and alignment with marketing goals.
• Analyzed campaign performance metrics and provided actionable insights for continuous improvement.

University of Cincinnati College-Conservatory of Music — BFA, 2012