William Smith

Results-driven Regional Director of Sales with extensive experience leading Control State and National Account strategies within the adult beverage industry. Proven track record of delivering record-breaking revenue growth, profit expansion, and market share gains through strategic sales leadership, distributor management, and data-driven execution. Expertise in Joint Business Planning (JBP/JB Planning), P&L management, contract negotiation, strategic planning, Control State operations, and National, Key, and Chain Account management.

Skilled in developing high-performing sales teams, expanding new business opportunities, strengthening distributor and retailer partnerships, and executing go-to-market strategies that drive sustainable growth across multi-state territories. Recognized for combining strategic vision with tactical execution to exceed sales objectives, optimize profitability, and build long-term customer relationships.

Regional Sales Manager of the Northeast, Mid-Atlantic, Control States, and National Accounts at Stoli Group USA (2025 – Present)

• Directed inventory management, shipment coordination, logistics, and sales performance analysis across a 10-state territory.
• Managed A&P budgets and LMF/LPF financial programs with distributor partners to support POS, promotional programming, signage, and marketing initiatives.
• Led sales execution and performance oversight through distributor partnerships, ensuring compliance with brand standards and execution objectives.
• Increased Iowa and Mississippi sales for the Stoli portfolio by 33% in 2025 through strategic market execution and distributor alignment.
• Secured 7 new permanent item listings in 2025, generating more than $1.2M in incremental NSV.
• Successfully reversed 2 product de-listings, preserving approximately $700K in NSV.
• Led the launch of THC hemp-based non-alcoholic brand The Pathfinder across Iowa, Virginia, North Carolina, and Maryland markets.

Chain Sales Executive 7-Eleven and Small Format National Accounts at Molson Coors Beverage Company (2024 – 2025)

• Developed and executed promotional programs and retail activations in partnership with distributor partners, 7-Eleven regional leadership, and national chain accounts.
• Managed product inventory and point-of-sale materials to support effective retail execution and brand visibility.
• Collaborated closely with the 7-Eleven National Team, Molson Coors Distributor Sales Executives (DSEs), and field sales teams to align strategic initiatives and drive execution.
• Partnered with distributor sales management and market field teams to implement sales plans with urgency, precision, and operational excellence.
• Created and delivered strategic presentations outlining programs, product innovations, and execution plans designed to increase market share and strengthen brand presence.

Sales Execution Director at Beatbox Beverages (2023 – 2024)

• Directed sales operations and performance management for 11 wholesaler distribution partners, overseeing weekly and monthly sales activities across multiple markets.
• Managed Joint Business Planning (JBP), inventory control, logistics, and P&L performance to support operational efficiency and revenue growth.
• Oversaw market POS inventory and product supply management to ensure effective execution and in-stock performance.
• Led the development and execution of sales, POS, and marketing initiatives across convenience, small format, large format, and chain account channels.
• Collaborated with National Account Managers to execute promotional programming across more than 1,000 retail accounts.
• Conducted weekly market visits and distributor ride-alongs to strengthen partnerships, evaluate execution, and drive sales performance.
• Elevated Virginia’s market ranking from #7 to #3 nationally within six months while achieving 35%+ sales growth across all assigned states.
• Delivered and executed monthly business reviews, sales programs, and performance goals with distributor wholesaler partners to drive accountability and market growth.

Regional Director of Control State Sales at Ole Smoky Distilling (2020 – 2023)

• Developed and executed regional sales plans, quotas, and performance strategies for 4 direct reports, as well as broker and distributor partner teams.
• Demonstrated strong success managing National and Chain Accounts, securing 11 new SKU placements with CVS across 40 West Virginia locations in Q4 2022.
• Achieved 51 new fully authorized product listings across a five-state territory through strategic account development and distributor collaboration.
• Directed regional sales operations, including inventory management, shipping logistics, pricing strategy, and promotional programming execution.
• Created and delivered impactful listing presentations to drive new product placements and expand market presence.
• Established aggressive sales targets, implemented market deployment strategies, and developed go-to-market plans to maximize revenue growth opportunities.

Area Sales Manager at Southern Glaziers Wine & Spirits, formerly: Southern Wine & Spirits Mid-Atlantic (2007 – 2020)

• Led territory growth initiatives and managed the performance and development of 11 Territory Representatives through ongoing field coaching, ride-alongs, and strategic leadership.
• Built and developed high-performing sales teams, resulting in 7 internal and external promotions under direct leadership.
• Forecasted sales performance and implemented operational processes to achieve revenue objectives and key performance metrics.
• Recruited, mentored, and motivated sales professionals to strengthen customer relationships, improve execution, and exceed sales targets.
• Developed data-driven sales strategies based on consumer purchasing trends, competitive insights, and market conditions.
• Designed and executed key account strategies and business programs to maximize revenue growth, market penetration, and return on investment.

Criminal Justice and General Studies – Northern Virginia Community College

Summer Business 101 in Understanding Market Trends and Consumer Demands – VCU