Xwan Lim

Versatile and results-oriented professional transitioning into Product Management with a proven track record in cross-functional team leadership, user feedback synthesis, and workflow optimization. Skilled in aligning go-to-market strategies with cross-departmental teams (marketing, engineering, delivery, leadership) under tight deadlines. Exceptional communicator and highly coachable problem solver adept at translating customer pain points into actionable process improvements and product enhancements.

Business Development Representative at CASEPOINT (2023-12 – 2026-08)

• Collaborated cross-functionally with marketing and product demand generation teams to align account-based strategies and optimize customer acquisition workflows.
• Maintained a vital feedback loop with internal teams regarding buyer objections, pain points, and feature demand to iteratively refine messaging and product positioning.
• Managed data tracking, user interactions, and operational metrics within CRM systems under strict daily targets, ensuring accurate pipeline visibility and data integrity.
• Executed multi-channel engagement strategies to identify high-potential enterprise prospects and assess product-market fit across key industry verticals.

Senior Business Development Representative at INNOVECS GAMES (2024-05 – 2025-07)

• Collaborated closely with delivery, technical, and executive leadership teams to consolidate complex service lines into a clear, unified product-service value proposition.
• Co-developed the Ideal Customer Profile (ICP) and market segmentation framework, sharpening focus on high-value gaming studios and strategic partner opportunities.
• Built operational tracking systems for outreach, market research, and lead cycles, increasing visibility and team productivity across cross-functional groups.
• Supported campaign execution and product promotion at high-stakes global industry summits (GDC, XDS), communicating key feature benefits directly to prospective stakeholders.
• Conducted extensive market research to synthesize trends, funding shifts, and competitive moves into strategic recommendations for leadership.

Business Development Representative at TASKUS (2022-12 – 2024-01)

• Guided data research and technical entry teams in constructing segmented target database models, balancing strict accuracy requirements with quick turnaround timelines.
• Evaluated inbound user inquiries and automated campaign responses to assess lead quality and identify user demand signals for Gaming & Entertainment verticals.
• Managed lead architecture and operational data pipelines in Salesforce, Salesloft, 6Sense, and Lavender to streamline lead handoff and conversion.
• Actioned strategic event opportunities under fast-paced event conditions, securing key interactions with high-value account leaders.

Team Leader at TASKUS (2021-02 – 2022-12)

• Led and coached operational team members under high-pressure shift conditions, delivering real-time feedback and technical skill updates to maximize efficiency.
• Engineered and implemented key quality control initiatives that improved output accuracy and reduced defect rates across production workflows.
• Organized scheduling and resource allocation across shifting workstreams, dynamically leveraging individual strengths to consistently meet project deadlines.
• Communicated strategic business priorities and product shifts clearly to front-line teams, maintaining operational alignment and transparency.

Store Leader at GAMESTOP (2015-11 – 2021-02)

• Managed daily store operations, task allocation, and inventory management in a fast-paced retail environment with strict sales and operational targets.
• Analyzed performance metrics daily to identify sales bottlenecks, reporting data-driven insights to district leadership and executing swift corrective actions.
• Provided active coaching to sales staff, fostering an adaptable, high-performing team dynamic that consistently exceeded regional growth benchmarks.
• Evaluated P&L statements weekly to monitor variance, control operational expenses, and accurately forecast inventory and revenue goals.

Assistant Store Leader at GAMESTOP (2012-03 – 2015-11)

• Gathered customer feedback and analyzed buying trends to inform local inventory strategy and address core shopper needs.
• Onboarded and trained new team members on standard operating procedures, customer engagement strategies, and corporate policies.
• Compiled performance data and metric tracking to assist store leadership in accurate quarterly forecasting and operational planning.

Bachelor of Science in Business Administration & Management – Texas A&M University