Yani Moore

BRAND-FOCUSED MARKETING PROFESSIONAL WITH 9+ YEARS DRIVING CAMPAIGN STRATEGY, VISUAL IDENTITY, AND MULTIMEDIA CONTENT FOR PUBLIC SECTOR AND INDEPENDENT BRANDS. SKILLED AT TRANSLATING BRAND VOICE INTO CONSISTENT CREATIVE ACROSS PRINT, DIGITAL, BROADCAST, AND OUT-OF-HOME, AND AT BUILDING AUDIENCE ENGAGEMENT THROUGH INTEGRATED MARKETING CAMPAIGNS.

MEDIA SPECIALIST | MARKETING COORDINATOR - CITY OF LANCASTER - PARCS MARKETING

(2025-01)

• Direct visual design and graphics across the marketing division, including billboard and transit advertising for citywide campaigns.
• Produce and edit cinematic video content from on-site creative capture through final cut for city events, programs, and flagship venues.
• Craft radio advertising scripts and original sound design to elevate city event and program promotion.
• Coordinate creative timelines and deliverables across departments, ensuring campaign launch polished and on schedule.
• Liaise with city venues, program leads, and outside vendors to align marketing materials with event goals and brand standards.
• Oversee end-to-end creative production spanning design, sound, and video, delivering consistency polished standard across marketing and communications initiatives.

MEDIA ASSISTANT | SOCIAL MEDIA & MARKETING - LPAC

(2024-01 - 2025-12)

• Managed social media strategy and content calendar to build brand presence and grow audience engagement for a performing arts venue.
• Planned and executed email marketing campaigns that drove ticket sales and event awareness, aligning messaging with brand voice.
• Produced on-brand visual creatives for digital and print marketing across LPAC's season programming.

BRAND & CREATIVE DIRECTOR - AHMORI — STREETWEAR

(2021-01 - 2023-12)

• Built and directed the full brand identity — logo, packaging, e-commerce, and marketing visuals — from the ground up.
• Led content strategy and social marketing focused on storytelling and cultural relevance, driving community engagement.
• Delivered campaigns that consistently led to sold-out product launches